Little Bobdog Secures Series A Funding of $8 m from Fortune International and Jiangsu High-tech

Jan. 9, 2009 - PRLog -- Shanghai-based children's clothing and products provider Little Bobdog has completed Series A funding of $8 million from Fortune International Partners and Jiangsu High-tech Investment Group.

Fortune International Partners partner Qiu Luohuo and fund manager Wang Dapeng have joined the company's board of directors. The negotiation for the investment was initiated 1 year ago and the funds have been received, said Wang. Little Bobdog plans to use the investment to open directly-operated stores in such Tier 1 and Tier 2 cities as Shijiazhuang and Nantong etc.

On one hand, they are upbeat about the growth of the Chinese kid clothes market; on the other hand, they have confidence in the brand influence that Bobdog has created in the Chinese market since 1994, so they invested in the company, said Wang. 60% sales of kids clothes are generated in the wholesales market and most of the products are of medium-to-low segment. The investment by Fortune International Partners will help Bobdog establish its sales channel and boost the brand to spread in the target markets.

Since the establishment in 1994, Bobdog has been developing kids’ clothes and goods. Its production, logistic, inventory center is in Kunshan, Jiangsu Province. Its independently developed brands include Bobdog and Bear Famania. The company is also a distributor of Absorba, the No. 1 kid product brand of France, and Adidas. Its products include the clothes, stationery, bag, and shoes for kids at different ages, covering main types of kids’ goods. The company adopts the channel strategy of independent operation plus franchise. It now has more than 530 direct-sales and franchise stores, covering the department stores of major provinces and cities in the Chinese mainland.

More Investment News from www.investtochina.com

GSR Ventures Completes Fund Raising of $380 m, Investing in iLemon
http://www.investtochina.com/Investment/Investmentinfo.as...

iPanel Gains Funding of $37.35 m from Orchid Asia & Fortune VC
http://www.investtochina.com/Investment/Investmentinfo.as...

Runrungo Attracts CNY1 m Angel Investment
http://www.investtochina.com/Investment/Investmentinfo.as...


Ikang Acquires Beijing Zhengqingyuan, Industrial Integration Boosting Service Upgrade
http://www.investtochina.com/Investment/Investmentinfo.aspx?id=54

# # #

As a connection between global investors and China's fast-growing enterprises, InvestToChina.com provides the latest and overall market news about China, as well as a full range of professional services, including Research, Consulting, Due Diligence, etc