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2Checkout Globalizes Purchase Routine Adding 14 Language Translations
2Checkout.com has expanded its global reach by adding 14 additional language translations to it e-commerce service, providing customers immediate access to the 2CO checkout screens in native characters.
By: Vic Cleary
According to CFO, Kristin Dach, “2Checkout is staying true to our commitment of continuously diversifying our features to remain focused on improving our customer experience for an expanding global audience that has been imperative to the historic growth of our company. Offering our checkout service in multiple languages is a step toward improving our overall customer experience and boosting conversion rates.” 2CO launched the beta in mid-December experiencing positive feedback from vendors.
In addition to English, the new purchase routine will include Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish. A link to a live demonstration of the upgraded translation feature is available at http://www.2checkout.com/
The new feature displayed in native characters and added to the top right corner of 2CO’s purchase routine is designed to provide immediate translation of 2CO’s standard English version to one of fourteen additional languages with a single click. The feature also empowers 2CO retailers to choose a default language of choice and point their customer traffic to regional or native language checkout pages designed to improve usability.
“We are always looking for ways to improve our customer experience for the online retailers utilizing our service, as well as the customers visiting their sites,” Dach continued. “Optimizing our purchase routine through continuous A/B testing and adding new features helps better align our checkout with the needs of all our customers.”
Founded in 1999 and based in Columbus, Ohio, 2Checkout.com is an authorized online reseller for approximately 30,000 online businesses offering well over one million tangible and intangible products. 2Checkout’
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About 2Checkout: 2Checkout.com is an authorized online reseller providing a merchant account alternative for 30,000 online retailers offering over 1 million tangible and digital products and generated over $220 million in sales in 2008.