Streaming Media Value Chain: CDN, Advertising, Subscription and Download Segment Analysis

Jan. 3, 2009 - PRLog -- The research report Streaming Media Value Chain 2003 - 2007: CDN, Advertising, Subscription and Download Segment Analysis, covering a five year period, reveals CDN and bandwidth costs made up an average of 18.9% of total market value. Advertising (pre roll and embedded video, audio gateway and inserted audio ads) 25.4%, subscription media 20.1%, and download content 35.6% of the combined total.

The report's four detailed sections thoroughly analyze each value chain component, including CDN pricing and revenue by content category, advertising revenue by avail type, subscription revenue by service or offering and download revenue by brand, service and offering.

Top line report findings and analysis :

- The streaming media value chain (including CDN services supporting streaming content, progressive download video, download music and movies, advertising and subscription media) is estimated at $4.9 billion in 2007, up 38.5% over 2006
- The corresponding value chain figure was $3.5 billion in 2006, up 64.2% over 2005
- Over a five-year period, the streaming, CDN, advertising, subscription and download value chain has generated a total of $12.3 billion
- In 2007, the combined value chain is expected to grow at a 38.5% rate, and $4.9 billion represents 39.8% of the five-year total
- Over a five year period, CDN and bandwidth provisioning costs have made up 18.9% of total market value
- Advertising (pre roll, embedded, audio gateway, audio inserted etc.) have made up 25.4 of total market value
- Subscription media has made up 20.1% of total market value
- Download media has made up 35.6% of total market value

Companies Mentioned :

- Akamai Technologies
- Broadband Enterprises
- Cinemanow.com
- Eyeblaster
- NBC Universal
- Vongo

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