Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand

Jan. 3, 2009 - PRLog -- Music radio online (live streaming channels and individual track plays) generated 4.85 billion listening hours in 2007, up 26.1% over 2006. Listening hours averaged 404.2 million hours per month (excluding downloads), compared to a 320.5 million hour average in 2006, including leading music subscription services such as Napster, Yahoo Music and Rhapsody.

Top line report findings include:

Annual listening hours (streaming music radio and individual track plays) rose by 26.1% to 4.85 billion in 2007

This figure includes individual song plays not directly associated with a live streaming station, network or channel, and does not include music downloads

The corresponding figure was 3.85 billion listening hours in 2006

Shoutcast (owned by AOL) remains the top platform/destination for Internet music radio listening, capturing an estimated 48.4% of total listening hours for the year

Clear Channel Online was the second most popular service

Yahoo Music was 3rd and AOL Radio Networks 4th

Internet Music Radio ad billings are estimated at $80 million for calendar year 2007, up by 194% over 2006

With the addition of $12 million generated through video ads running on music radio sites and networks, the market was worth an estimated $92 million in 2007

The corresponding figure in 2006 was $26.9 million (audio ads only)

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