Avoid Expensive Seminars and Reach your Audience Ethically and Consultatively

Learn how to team up with other professionals and hold seminars for a fraction of the cost of conventional seminars
By: Gary Rockwell
Dec. 23, 2008 - PRLog -- Financial Advisors have come to rely heavily on free lunch and dinner seminars to market their financial products and services in many parts of the country. The conventional wisdom has been that a properly advertised seminar can draw dozens of people to a restaurant, and that a compelling presentation can result in a large number of appointments, and a high percentage of sales. This has been true for many, many years.

Seminar attendance, however, has fallen off dramatically in many parts of the country.  Couple that decline with increasing marketing costs, and increased regulatory attention, and many Financial Advisors are wondering if they can survive in an industry that should be thriving due to the market meltdown. There does not seem to be an easy fix.

“Financial literacy seminars are far from dead”, say Jim Chilton, Owner and CEO of the San Diego based Society for Financial Awareness (SOFA). “The problem is that many dinner seminars are nothing more than thinly veiled sales presentations. They are kind of a  “one size fits all” approach to financial planning. No one product is suitable for everyone.”

“The real problem”, though,” says Chilton, “is that while the media does a great job of presenting bad news about the economy, they do a terrible job of presenting positive, useful financial information that can make a profound difference in the lives of many people. SOFA tries to fill in the educational gaps, but it does so in a non-sales oriented way. What we have discovered”, says Chilton, “is that you do not have to hit people over the head with a sales pitch to provide a financial solution that works best for them, and that we can do this for a fraction of the cost of holding a conventional seminar.”

The Society for Financial Awareness is a non-profit speakers bureau whose goal is to end financial illiteracy in the United States. SOFA members (financial advisors, attorneys, tax professionals, mortgage brokers, realtors, health & wellness professionals) conduct lunch-and-learn financial literacy and health and wellness seminars at Fortune 500 companies, government agencies, churches and other organizations. SOFA professionals are not allowed to charge the sponsoring organization for these events, and they are prohibited from selling any product or service at the event. If a seminar attendee wishes to meet with a SOFA professional, they are asked to fill out a survey at the end of the seminar. The consultation will be held offsite and is complimentary.

For more information on a SOFA membership, or on how to hold a SOFA seminar at your organization, please call Gary Rockwell at (888) 443-7935. You can also visit the SOFA website at http://www.sofausa.org.

Like PRLog?
Click to Share