LG launches a "Scratch & Win" campaign in Syria
Every customer is a winner with LG. LG Electronics has launched ‘Scratch & Win’ campaign especially tailored to the Syrian market where every customer purchasing an LCD TV stands a chance to win valuable prizes from LG products
By: Polaris Public Relations
“The launch of this promotion is in line with LG’s strategy of continuously engaging with our customers and rewarding them for the trust shown in our products.
The campaign will definitely be exciting and prizes are particularly various and attractive”, said Mr. Maan Abou Zaki, TV Marketing Manager at LG Electronics.
He added: “LG Electronics continued success in the panel display sector is mainly due to its technologically superior products which help enhance the overall viewing experience. At the same time, great attention is paid to style, design and use of color, making most LG display products the center piece in any home.”
A total of around 3000 products are featured in this campaign including 26” LCD TVs, Home Theaters, Microwave Ovens, Flat TVs, LG Mobile phones, DVD Players and other home appliances. Holders of voucher can get their gifts instantly.
“The benefits of such a campaign are two-fold; Not only does it increase interaction with our customers; but also motivates them to acquire complete knowledge of the vast range of LG products”, said Mr. Anwar Abdulhai, Product Manager at Ghreiwati Group.
The launch of Scratch & Win campaign comes with the introduction of Full Scarlet TV series that includes in addition to the Original Scarlet LG60, the Scarlet LG70, which incorporates all of LG’s state-of-the-
# # #
ASDA’A is part of The Holding Group (THG).
Over the last decade, ASDA’A has earned its reputation as the Middle East’s largest independent public relations consultancy and the benchmark of PR practice in the region.