LG launches a "Scratch & Win" campaign in Syria

Every customer is a winner with LG. LG Electronics has launched ‘Scratch & Win’ campaign especially tailored to the Syrian market where every customer purchasing an LCD TV stands a chance to win valuable prizes from LG products
By: Polaris Public Relations
 
 
LG LCD TV
LG LCD TV
 
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Industry:
Electronics

Location:
Syria

Dec. 19, 2008 - PRLog -- LG Electronics, a major player in the global flat panel display market, in collaboration with its partner “Ghraiwati Group”  has launched  ‘Scratch & Win’ campaign especially tailored to the Syrian market where every customer purchasing an LCD TV stands a chance to win valuable prizes from LG products. This initiative is targeting consumers across the country and it runs till end of quantity.

“The launch of this promotion is in line with LG’s strategy of continuously engaging with our customers and rewarding them for the trust shown in our products.
The campaign will definitely be exciting and prizes are particularly various and attractive”, said Mr. Maan Abou Zaki, TV Marketing Manager at LG Electronics.

He added: “LG Electronics continued success in the panel display sector is mainly due to its technologically superior products which help enhance the overall viewing experience. At the same time, great attention is paid to style, design and use of color, making most LG display products the center piece in any home.”

A total of around 3000 products are featured in this campaign including 26” LCD TVs, Home Theaters, Microwave Ovens, Flat TVs, LG Mobile phones, DVD Players and other home appliances. Holders of voucher can get their gifts instantly.

“The benefits of such a campaign are two-fold; Not only does it increase interaction with our customers; but also motivates them to acquire complete knowledge of the vast range of LG products”, said Mr. Anwar Abdulhai, Product Manager at Ghreiwati Group.

The launch of Scratch & Win campaign comes with the introduction of Full Scarlet TV series that includes in addition to the Original Scarlet LG60, the Scarlet LG70, which incorporates all of LG’s state-of-the-art technologies. Scarlet LG70 is Full HD TV with 100hz Tru Motion to provide the best picture quality with Stylish design. In addition another Scarlet Model will be introduced soon to the Syrian Market, LG80 Home Theater LCD TV with 3.1 Surround Speakers to provide best sound quality with Full HD picture.

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