Creator of Trigger Event Selling™ joins the ki-work to manage the Lead Generation category

Dec. 16, 2008 - PRLog -- ki work, the online marketplace for the remote and virtual workforce, welcomes Craig Elias, the creator of Trigger Event Selling™, to the category leadership team.

The Chief Catalyst of SHiFT Selling, Inc. Craig is one of the industry’s experts in lead development and sales acceleration. He has received coverage on NBC news, in The New York Times, Business 2.0, Sales & Marketing Management magazine, and The Wall Street Journal He has also been profiled on Top Sales Experts. Craig’s upcoming book “SHiFT! Harness the Trigger Events That TURN PROSPECTS’ INTO CUSTOMERS” is being published by Sales Gravy Press in the spring of 2009.

“What can I say about Craig Elias that the sales community does not already know?” says Michael Wolf, CEO and Founder of ki work. “Craig will bring to ki work the best lead generation teams around the world. Without a doubt this will help us be a real force in virtual business development teams.”

With ki work growing at a rate of 200 new professionals a day, organizations seeking remote workers are quickly seeing the potential. As the concerns with the current economy couple with energy issues, remote and virtual workforces are becoming incredibly attractive. Teams that quickly come together with no concern for geography are valuable assets to organizations trying to stay competitive in today’s hypercompetitive world.

“By helping teams uncover the Trigger Events that will help them succeed, our clients will generate better leads, faster, and at a lower cost,” Craig explains, “With ki work I have the ability to source the best lead generation and qualification experts in the world and help them harness Trigger Events to get even better.”

What is ki work?

ki work (http://ki-work.com) is the online marketplace for those looking to outsource or find online work. With over 450 categories managed by leaders, there is a greater transparency and development of trust for those looking to fill projects. There are no fees for listing registering, listing projects, or winning bids. The network is designed to help the right person find the right worker at the right price.