Patonz Global Retail Network Retained For Third Year By Russian Master Franchise Group

Dec. 11, 2008 - PRLog -- Russian master franchise operator, FD Lab has retained Patonz Global Retail Network for a
third year to secure retail franchisors wishing to enter the Russian market. The announcement
follows Patonz most recent success in bringing the Mamas & Papas brand to Russia with plans to open 32 stores. Patonz has previously brokered the entry of several global brands into the Russian market via FD Lab including British retail brands Principles and Warehouse, several others under negotiation and due to complete before the end of 2008.

According to FD Lab Chairman and founder Alexander Lopatine, “Patonz continues to deliver
world class brands to the Russian market and we are very excited about the partnership
opportunities for 2009. While our executive team remain focused on managing retail
operations and profit growth, Patonz are busy on our behalf securing retail brands keen to
have a presence in the Russian market and raising our international profile.”

Brendan Dorrian, Chief Executive Officer, Patonz Global Retail Network says, “Russia remains
one of the fast-growing retail markets where consumer behaviour and lifestyle choices are
complimentary to those found in the west. We are delighted to continue representing FD Lab
and will shortly be making further announcements regarding other retailers who have chosen
them as their preferred partner in Russia.”

ABOUT PATONZ
Patonz is the world’s leading global retail network with more than 4,500 board-level retail
executives actively participating across the globe. Patonz was formed in London in 2002, by
current CEO, Brendan Dorrian.
Patonz Global Retail Network operates worldwide, exclusively at main board level, from a
London base. The company has three core activities:
• Enabling retailers to secure franchise partners worldwide
• Assisting franchise groups in securing franchisors for their domestic markets
• Securing board-level introductions for vendors who are seeking to expand their
customer base
• Photographing and analysing the trading position of retailers around the world on a
weekly and monthly basis: In Moscow, London, Sydney, New York, Sao Paolo, and Mumbai

For further information, please contact Mary Killingworth at Brandnation:
t: 0207 940 7170 e: mary@brandnation.co.uk

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.