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Follow on Google News | Childhood Dream Comes True For Just So Silver DuoA childhood gemstone collection transformed to an online retail business, by North West married couple
By: Bossco Discussing their journey and adventures into online retail Pete and Lynn Fairbrother took a local networking group right back to where their dream of starting their own jewellery business began. The North West e-retailer’s behind Just so Silver showcased themselves and their business, for the first time on the 1st December at the Business Inspirational Network event in Gatley. The enthusiastic and ambitious couple have brought their passions for all things colourful and unique together in the form of a stylish and sleek silver jewellery online store. Lynn’s superb eye for quality gemstones and handmade silver jewellery is what makes their outstanding collections so bespoke and individual, and Pete’s developing talent in photography has created much admiration and excitement through the website www.justsosilver.co.uk. The admiration of the unique Venetian glass jewellery purchased in 2006 by friends and family sparked the exciting idea to start their own jewellery business. A daunting but exciting prospect to the couple they threw themselves into the process of start up business alongside their current professions. Developing and focusing their ideas Just So Silver approached BOSSco a Local Business Design store to gain the technical support and help with business development they needed. Just So Silver and BOSSco’s working relationship blossomed with the personality and enthusiasm that they put into making the couple’s dreams come true. With no previous experience of online business Pete and Lynn underwent an inspiring learning curve of ecommerce, start-up business and marketing. “Pete and Lynn have been a great couple to work with, it’s been so special watching a pair with such enthusiasm learn and grow in business in such a short time. They welcomed the BOSSco approach to nurture small businesses starting out and let us get fully involved in every step of the development.” Sue Fernandez, BOSSco UK ltd Creating the perfect online store for Just So Silver was of key importance to the couple as this is what showcased their drive and passion for jewellery. “We wanted a website that did our products justice and allowed customers to really see what they were buying along with giving them information about the handicraft which has gone into each individual piece.” Pete Fairborother, Just So Silver www.justsosilver.co.uk boasts a bright and colourful appearance with a contemporary twist that the couple describe as “Just so us”. Pete’s vibrant and vivid photography of the jewellery have transformed their customers experience so they can really see the handmade detail that has gone into each piece of fine artisan jewellery. The flood of complimentary remarks towards Pete’s artistic photography from customers, designers and professional photographers has encouraged inspiration and confidence in pursuing his talent further. The couple’s self-belief and motivation has been growing for the business each and everyday since the website went live in October and they have been astonished to the reception they have been given about the website and the products. Through the recent presentation to the Business Inspiration Network the Just So Silver duo have been in discussions about extending their exclusive and commissioned jewellery range with local wedding event organisers for brides and their bridesmaids, along with the exclusive invite to share a stand and showcase their unique silver products at the next wedding show event. The network event proved to be a huge success for Just So Silver, with numerous attendees snapping up their one off handmade pieces both for themselves and for friends, they were also offered free advertising from other local businesses which were so impressed by what they had to offer and how hard they had worked. Positive feedback at the network event along with building up some great contacts for future partnerships and collaborations will certainly help Just So Silver make their mark in the world of e-retail. Lynn Fairbrother spoke about how she feels they have come so far already in their ongoing journey of online business and how her childhood dreams have actually become reality. “The first ever showcase of our jewellery to an offline audience has really boosted our confidence within ourselves and our products, the comments we’ve received from those at the network event makes us want to work harder and has given us food for thought on just how far we could take our dreams for Just So Silver.” Lynn Fairbrother The passion, time and enthusiasm put into Just So Silver make up an inspiring journey from a childhood dream to a growing online business, which proves dreams really can come true if you work hard enough and have the right support in place. For more information contact vicky@bossco.co.uk or call 0161 282 0011, BOSSco, The White House 118 Gatley road, Gatley, Cheshire, SK8 4AD End
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