BlueStar Names Rob Dorsey VP of U.S. Sales

Dorsey will focus on growing BlueStar sales nationwide
Dec. 8, 2008 - PRLog -- Florence, KY—BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, today announces that Rob Dorsey has been promoted to the position of VP of U.S. Sales, where he will continue to lead the BlueStar sales team in nationwide growth and represent BlueStar as a company officer.

Dorsey joined BlueStar in 2001 as Inside Sales Manager, and was responsible for helping the BlueStar sales team actualize higher sales goals. As BlueStar grew as a company, so did Dorsey’s responsibilities. His title changed to National Director of Sales in 2003 in reflection of his accomplishments. Under Dorsey’s leadership, the BlueStar sales team has grown sales 200%. In addition, he lead the team in a cooperative effort for a smooth implementation of BlueStar’s new online ordering tool BlueStore.

“BlueStar has grown significantly over the past 8 years. Its customer-focused mentality as well as legendary customer service has vastly contributed to BlueStar’s growth and prestige. I am honored to step into a new role, providing the leadership to take the sales team to the next level in its continued path of growing BlueStar’s business,” says Rob Dorsey, BlueStar VP of U.S. Sales.

“Rob has demonstrated his sales management leadership skills and is an important contributor to BlueStar's success. I look forward to Rob's oversight as the lead executive for our U.S. sales team—he certainly has earned this opportunity,” says Steve Cuntz, BlueStar President and CEO.

Prior to joining the BlueStar team, Dorsey held the positions of Senior Sales Manager at Insight Direct in Tempe, AZ, and Director of Sales for GE Captial’s ITS Division, Western Region. He graduated from Cypress College in 1991 and continued his education at California State University, Fullerton.

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

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BlueStar is a leading solutions-based distributor of Point-of-Sale, barcoding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners.
Tags:Bluestar, Aidc, RFID, Mobility, Pos
Industry:Technology, Business, Electronics
Location:Florence - Kentucky - United States

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