Photobucks.com Makes Money the Old-Fashioned Way

Dec. 4, 2008 - PRLog -- The entrepreneur behind Photobucks.com thinks she's come up with a million dollar idea.

Her company prints super-realistic million dollar bills for both marketing and personal use.  The promotional money has a very similar look and feel of real currency.  In fact, its resemblance to hard cash is so strong, it drew the attention of the U.S. Secret Service.  After an investigation, the feds pronounced the bills legal.  

"Money, real or not, always captures the imagination," says Photobucks CEO Kathryn Johnson. The company’s buyers range from entrepreneurs and salespeople to entertainers and magicians who use the bills in their acts.  

Johnson says that her customers have found a number of inventive ways to get attention with the customized million dollar bills.  Her faux currency has been tossed from Mardi Gras floats.  Hollywood’s discovered the bills.  “If you’ve ever seen money thrown from a helicopter as the bad guys get away, it’s probably ours,” says Johnson. One of her repeat customers is a professional wrestling promoter who causes a small riot by throwing the money into the crowd at matches.

More traditional business uses of the money include mail inserts, coupons, business cards and trade show handouts. "Because present day marketing is dominated by electronic and broadcast media there is an element of consumer fatigue that our old-fashioned money seems to overcome," says Johnson.

Many people use custom million dollar bills to commemorate weddings, birthdays, anniversaries and retirements.

The company’s custom million dollar bills are personalized with a customer photo or company logo along with their marketing messages.  Examples can be seen at www.Photobucks.com.