‘WARDROBE’ India’s Largest Dry-cleaning and Laundry Service providers spread its wings!

Ties-up with Designer brands and mid sized hotels to facilitate high end Dry-cleaning & Laundry services
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Dec. 4, 2008 - PRLog -- Diamond Fabcare Pvt. Ltd. in collaboration with Brown Gouge of Australia having retail chain of over 32 fully functional Dry-cleaning & Laundry outlets under the brand “Wardrobe” has further escalated its operations by entering into tie ups for co-brand promotion and outsourcing of specialized services with designer brands and mid sized hotels.

WARDROBE moved a step ahead in their business felicitating marketing tie-ups with distinguished clothing brands like Numero Uno, one of the India’s first indigenously manufactured denim labels  and Welspun, market leader in Home Textiles, Yarns etc and are in dialogues with a leading Indian designer Varija Bajaj, owner of Lotusse Lifestyles- ‘Varija’ and Vasari a leading name in designer wear for the same. Under the arrangement both the partners will co promote each other and customers of above brands will be able to avail special offers at all Wardrobe wash care centers.

Mr. Jyoti Maheshwari, Chairman – Diamond Fabcare Pvt. Ltd. said, Post launch WARDROBE is filling the wide gap between the need and what is available in this largely fragmented and unorganized market segment of dry cleaning & laundry. Wardrobe’s co brand promotional tie-ups is the natural extension to provide professional services that WARDROBE is committed to present to all our customers i.e. utmost fabric care solution with a unique & pleasant experience through our wash care centers.

Mr. Jai Kishen Mehta, Head – Marketing Welspun added that “Being in the textile industry for over a decade we were all along looking for such marketing partner who could become our extended arms to go a step closer to our customers. WARDROBE has come as a boon, which in long run will help us keep our customers delighted.

WARDROBE has also widened its reach by offering 1/3rd of its capacity to cater to the outsourcing of specialized Dry-cleaning & Laundry Services by mid sized hotels & Institutions viz, Tivoli Garden, Lemon Tree, Icon Villa, Icon Tower, Grand President & Vista, Many leading hotels are to join hands in coming weeks. This is the outcome of assured hi-end timely services and quality.

Mr. Tim Mottin, Co-Promoter – Brown Gouge, Australia says, “Outsourcing is a successful phenomenon worldwide. In trying times hotels and corporates have used it to their benefit. WARDROBE has many USPs to offer. Our partnership with Diamond Fabcare Pvt. Ltd. will ensure International standard service in dry cleaning and laundry segment in India.”

Mr. Sandeep Garg, CFO, Tivoli Garden says “At Tivoli we offer highest levels of comfort, services to our guests. We are bestowing our confidence in WARDROBE without compromising on quality on the basis of their organized and innovative approach that will satisfy our customer’s needs.

Mrs. Sareena Kochar General Manager, House Keeping, Lemon Tree Hotels says “Our hotels are designed for safety, security, hygiene and comfort of our guests. We are particular for the services we provide including laundry. Our alliance with WARDROBE has just come at a right time ensuring us utmost quality laundry services to add to our growth.”

WARDROBE has already started generating steam in the market by pioneering retail chain of Dry-cleaning & Laundry sector in Delhi / NCR following its launch in September this year. In phase one its target is of reaching close to 100 exclusive “wash care centers” by year end. Subsequently, WARDROBE has plans to expand to other cities. With an initial investment of Rs. 150 crores, 200 – 300 nos. pick and drop centers, central supply chain and processing facility along with Home pick ups and delivery, ‘Wardrobe’ is India’s largest chain of dry-cleaning and laundry stores.

Brown Gouge of Australia as there operational and technological know – how  providers which is a leader boosting a firm stay of 93 years in Dry-cleaning and laundry industry in Melbourne, Wardrobe has a setup of state of art equipments imported from Europe and USA from the best suppliers in the world. The company assures superior quality with use of 100% R.O. water along with Reverse Osmosis and Effluent treatment plants that are easy on garments.

About Diamond Fabcare
Diamond Fabcare Pvt. Ltd., in collaboration with Brown Gouge, Australia, is India’s premiere Dry Cleaning & Laundry care solutions provider. It has strong management team, and a well conceived planned business model for quality service for institutions and a retail consumers. Diamond Fabcare operates with the World’s best equipments for their processing along with best utilities utilizing “only” R O water for washings with fabric friendly quality chemicals, Wardrobe is backed by a strong three dimensional penetrating approach to reach their customers through a wide network of outlets, pick and drop centers in addition to home pick ups and deliveries. Wardrobe has already established 30 nos. wash care centers in Delhi & NCR which will increase to 100 nos. by the end of this financial year. Wardrobe intends to roll out its services in 30 cities across the country with an investment of around Rs.150 crores with a network of around 1000 exclusive wash care centers and 30 centralized processing facilities.  

About Brown Gouge
Brown Gouge is regarded as Australia’s oldest and most reputed leading provider of dry-cleaning and associated services to both retail and institutional customers. Brown Gouge has maintained consistently high standards of dry cleaning quality for over 90 years..

Their special attention to detail like individual spot removal and rigid quality checks have made them achieve an end result that is superior in every way. Brown Gouge has taken dry cleaning one step further with their famous Blue Ribbon Service, that is: if a garment is particularly valuable it should be entrusted to Brown Gouge Blue Ribbon Service.

Brown Gouge has over 93 years experience in Dry-Cleaning since its establishment in 1915. In 1929 the company had six shops along with pick up and delivery services. Since the humble beginning they have developed a company profile second to none in the dry cleaning and laundry industry, in Australia.

For further information, please contact:

Diamond Fabcare Pvt. Ltd. New Delhi   
Saru Jindal
Tel.: 011-43558027
Mobile: 0 – 99715 95454
Email: saru.jindal@diamondfabcare.com

BUZZ Communications Pvt. Ltd. New Delhi
Achal Paul /Mansi
Tel 011-43596661 / 2
Mobile 0-98101 62377/92130 76649
Email:achal@buzzcomm.in/ mansi@buzzcomm.in

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