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PARLE COMPANY - 200 IIPM STUDENTS got an excellent opportunity
The last session of the visit was very interactive where IIPM students got an opportunity to have a discussion with the management Mr. Vinod Bishnoi; production officer interacted with the students on the quality standards and customer confidence.
By: Surender Singh
A documentary movie was all about their brands of biscuits, candies and cakes. The movie increased the knowledge base of the students about how Parle is following the quality methods, planning the processes related to manufacturing of their brands. Over the years, Parle has grown to become a multi-million US Dollar company. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers.
Then the Parle representatives includes the production officer and the operation’s head made students exposed to the production unit followed by the manufacturing unit and packaging.
The last session of the visit was very interactive where the IIPM students got an opportunity to have a discussion with the management Mr. Vinod Bishnoi; production officer interacted with the students on the quality standards and customer confidence. All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment. With addition to all this, he also spoke on marketing strength which Parle built over the years. The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500. The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products. However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers. In nutshell, the Parle name conjures up fond memories across the length and breadth of the country which made our industrial visit very knowledgeable experience.
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The IIPM programme is today regarded as the only course with a WIDER COVERAGE than MBA/MBE courses taught anywhere else in the country because of its integration with National Economic Planning and a compulsory Marketing Specialization making it the most INTELLECTUALLY STIMULATING course globally”.
Dr. M. K. Chaudhuri, M. Sc., Ph.D., D.Sc. and former Prof. of Economics in XLRI and IIM, Bangalore, is, India’s leading economic visionary and Founder Director of IIPM – India’s Greatest Academic Movement. He is also the author of the best seller, “The Great Indian Dream”.