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Consumers Make the Most of Modest Beauty Budgets With Professional Makeup Brushes
With the global economy in crisis and increasing numbers of British families now facing down a household budget crunch, many women are looking for novel and innovative ways to shave a few cents off their makeup spending.
By: Della Upsher
Although it may sound a little counterintuitive, makeup pros swear that it’s true: having a high-quality set of professional makeup brushes in your toolkit may help extend your cosmetics for up to two to three times their expected lifespan. The standard-issue makeup applicators that often come inside makeup packages simply don’t have the design features that women need to achieve optimal results. Whether it’s due to misapplication or overuse, generic makeup applicators, brushes, and tools can often lead to waste – a fact that may be increasingly hard to overlook as many UK families face dwindling budgets for discretionary spending.
According to recent industry sales figures, the popularity of professional makeup brush kits appears to be on the upswing. Beauty sector analyst Barbara White-Sax reports that “The cosmetics applicator segment – once a stepchild of the cosmetics category – is becoming a profit area for retailers as consumers demand better products.” As new product development and advanced technologies have helped lower prices on professional makeup brushes, “manufacturers have succeeded in bringing some excitement to the category. As a result, consumers are happily trading up to more sophisticated products.”
London-headquartered Blush Cosmetics is one company that is capitalizing on the emerging trend of cost-effective professional makeup brush kits. Even in a period of economic turmoil and slowing retail sales, Blush has seen sales of its exclusive line of professional makeup brushes remain strong in recent months. According to the company’s sales director, customers have offered up rave reviews of the brushes, with many singling out price and value as key factors in their purchasing decision.
With options ranging from a streamlined travel set for £9.99 to a 30-piece professional kit that sells for £59.99, Blush’s professional makeup brushes offer upscale quality for prices that are far lower than those that one would expect to find at a department store cosmetics counter. The professional brushes offer many of the features that beauty experts recommend for picture-perfect makeup application, such as pony, goat, and sable bristles and ergonomic handles. Exacting standards of design and construction ensure that the professional brushes will be able to provide decades of use.
For savvy consumers who are looking to get the most out of their makeup and wring the value from every last drop of their favourite cosmetics, saving up for a set of professional brushes is a move that makes sense. Makeup experts and enthusiasts alike have come to see top-quality brushes as an investment that will sow benefits for a lifetime of beauty.
For more info please visit http://www.blushcosmetics.com/
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Retailer of discount makeup and beauty supplies, 1000,s of products from top name brands including Revlon, MaxFactor, MAC, Clinique and many more. Next day delivery and Worldwide shipping available .
Page Updated Last on: Jun 13, 2010