Used Cars Dealer Completes 100th Twitter Interview

Nov. 20, 2008 - PRLog -- Auction Direct USA Used Vehicle Superstore, one of the fastest growing used cars dealerships on the East coast, has completed its 100th Twitter follower's interview thanks to Sarah Evans, a PR professional from Elgin, Illinois.

"The Tweet and Greet interview series has been a great way for us to increase our online presence," said Eric Miltsch, Web Director, "while also creating another outlet for gathering valuable feedback and comments about the online automotive segment."

New Twitter followers are asked to complete a short, car related interview consisting of fun questions such as "What was your first car?" "What are your favorite driving tunes?" and "What car would you buy if money was no object?"

"We're trying to change so many perceptions of the used car industry," said John Iannone, CEO. "Its important that we leverage the voice of the automotive consumer and pay close attention to their feedback and suggestions."

Auction Direct plans to continue its Tweet and Greet interviews and also consider other creative ways to engage followers, website visitors and current customers.

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Founded in Victor, NY in 2005, Auction Direct USA Used Car Superstore is committed to revolutionizing and legitimizing the used car business. Guided by principles of trust and open information exchange, Auction Direct USA provides a truly unique and satisfying used car buying experience by providing over 30 brands, a no-haggle price structure and a 3-Day, 500-Mile Money Back Satisfaction Guarantee.

The company currently employs over 300 people between its three used car superstores located in Victor, NY; Jacksonville, FL and in Raleigh, NC.