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India’s Largest Online Bookstore Launched: Pustak.co.in
Bangalore-based startup offers the largest database of books to Indian buyers and aims to be the default destination for bibliophiles across the country.
By: Rahul Rao, Operations Manager, Pustak.co.in
Pustak was founded by Anand Rao, the erstwhile strategist of Amazon’s long term retail plans in India. He realized, early on, the vast potential of the book retailing market in India and decided to start a company. He conceptualized this plan in early November 2007 and launched the website in September 2008. He has setup offices in Bangalore and San Jose that complement each other in making the logistics of this business work smoothly.
Among the advisors that Pustak has managed to rope in is Bharat Vijay, one of the founding employees of Yahoo! and the founding Managing Director of both Yahoo! India and Amazon India. He was responsible for launching many popular products in his tenure there such as Yahoo! Mail and Amazon’s A9 Search.
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Pustak.co.in is the largest online bookstore in India with a database of over 12 million (or 1.2 crore) titles. It provides free international shipping from the US into India on each of the books it sells.