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The Multi-Platinum Publicist Jonathan Hay
On a fast-track pace and moving at a Godspeed velocity, Jonathan Hay is the go-to guy within the urban media world -- his name alone has become a brand name for publicity campaigning in this new era of the music business.
By: Joe Klein Media
Jonathan Hay has worked with the who’s who of the industry today, and has paced media in everything from TMZ, Rolling Stone, Vibe Magazine, MTV, HipHopDX, XXL Magazine among countless other media sources. He is also credited as breaking out superstar Rihanna to the mainstream media with her chart-topping single “Pon De Replay.”
Jonathan Hay is one of the most sought-after entertainment reps in the country and the demand for his expertise is at an all-time high. “I love the challenge of breaking a new artist or project – and I love working with established artists to try and reinvent or discover a new side or new angle…”
In 2008, through his strategic internet publicity and viral marketing campaign, Jonathan Hay led the Nappy Roots back to the Billboard Charts where they came in at number seven in the Rap Music category and at number thirteen in the R&B and Hip-Hop category, with their critically-acclaimed release The Humdinger.
Hoopla Media Group, in which Hay shares co-ownership, along with his business partner and childhood friend, Chad Kiser has joined forces with The Core DJ’s, the most powerful DJ alliance in the world. Hoopla Media Group has already engaged in multi-dimensional media services for many legendary megastars of the world.
Jonathan Hay has even spearheaded several political publicity campaigns, as he skillfully led Nappy Roots, Luther Campbell, Ice-T, Freddie Foxx, Paris, and many more in a campaign for Barack Obama, utilizing his great relations with the media to gain key exposure.
Jonathan Hay, in his young thirties, has never attended college for publicity nor has he obtained a degree in public relations -- but his success has more than spoken for itself. “You could take any top prep-school college graduate and put them up against me and they couldn’t do what I do -- Seriously, this job can only be handled by a few. It’s more about instincts, timing and persistence, cutting throats and stepping on people to get to the top. It’s dog-eat dog.” Hay says, adding, “I’ve learned everything by experience, and most importantly through mistakes and failures.”
Jonathan Hay is also a journalist and an author, writing for such prestiges publications as Dubcnn, BallerStatus and Aftermath Music. He is currently writing a book, titled Publicity Stunt: The Art of Noise -- which is said to turn the music industry inside out and upside down. Stay up-to-date with Jonathan Hay at his official MySpace page: myspace.com/
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Joe Klein is a Journalist in New York who covers breaking news and is known for his in-depth interviews, pushing people out of their comfort zone.