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Widen Provides Industry Resource to MATC’s Tools for Tomorrow: Women in Trades and Technology
Widen Enterprises, a Madison, Wisconsin-based premedia and software as a service provider, has partnered with Madison Area Technical College (MATC) in assisting in the education of non-traditional female students in prepress technical careers.
The Tools for Tomorrow Program encourages women to consider a vocation in the fields of high-skill construction, or industrial and technical fields, and then offers a network of services and education related to those industries. Widen’s more than sixty years as a leader in software technology, prepress and color industries provides an invaluable glimpse at technical careers in this sector. By offering a full day of job shadowing, Widen’s prepress professionals provide a first-hand perspective of the industry and helps women to network with other women interested in entering the field.
Students enrolled in the program got a behind-the-scenes tour of the Widen facility and spent several hours rotating between three distinct production and prepress areas, learning about the specific responsibilities of each operation.
• In the Production Art department, students learned about reviewing paperwork, project requirements, creating templates, marketing and design implications, and quality control processes.
• In the Digital Sampling department, students were shown Widen’s involvement and responsibilities to clients like Reebok, and learned about workflow from initial capture to neutralization and team-specific colorization and graphic application.
• Finally, in the Color department, students saw a demonstration of high-end color retouching and color correction, and saw a variety of ways images are manipulated for web and print.
Nancy Nakkoul, Program Coordinator at MATC says, “This type of opportunity gets students thinking beyond the classroom and allows them to envision themselves working in a particular industry. Thanks to companies like Widen, these women get an up-close and personal look at the variety of jobs available in the prepress industry.”
Widen Enterprises has been a valuable graphic communications resource to corporations with large marketing operations for 60 years. In addition to its software as a service resources, Widen offers a wide range of premedia services to help companies produce consistent, high quality marketing communications.
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