Schmoozing Calendar™ Helps Make Personal Networking Easier, More Consistent

Nov. 10, 2008 - PRLog -- Fort Collins, Colorado — How well do you leverage your impressive list of contacts? How consistent are you about keeping up on the latest with your clients, current and lapsed, along with those who might refer business to you? In a technology-driven world, we all get busy and overlook the value of personal contact. The new “15-Month Schmoozing Calendar™ to Ensure Results” from Adrienne Zoble Associates, Inc. reminds users to plan weekly meetings with important people in their network.

What’s “schmoozing”? It’s a Yiddish term for an informal conversation, the act of talking casually in a friendly way, just having a nice chat. Small talk, really getting to know one another, forms the foundation of strong relationships and builds trust, which sets the stage for future possibilities.

“The need for this tool comes out of the impersonal nature of technology,” notes Adrienne Zoble. “It’s so easy to fire off an email, or play voice mail tag; but what really drives business is relationships. We forget that, or we get stuck when it comes to schmoozing. For some, it’s outside our comfort level. People struggle with how or why to invite someone to a breakfast, lunch or coffee to develop confidence and trust in one another, build relationships, grow their businesses and help others do the same.”

Each month, Zoble’s Schmoozing Calendar™ offers weekly suggestions of key contacts to connect with, as well as a brief script that can be used to set up a meeting, just to get your brain working. From coffee with a fellow alum, to taking a long-term client to lunch, to treating a source of referrals to breakfast, each week provides a reminder to not let important contacts go unappreciated. The important thing is to network with people on a consistent basis.

“A wise person once said, it’s not what you know, but whom you know,” notes Zoble. “Likewise, it’s not what you spend, but how you spend it. This simple, inexpensive tool reminds us to tend to our most important business relationships. A regular, consistent effort aimed at pure schmoozing, above and beyond your meetings at Chambers of Commerce, trade associations, leads groups and the like, is sure to make a difference in your business.”

Users can easily customize the calendar to suit their business needs, setting schmoozing meetings more often than once a week, or less frequently. An effective marketing budget is not just about money, but money, people and time. Continuity, not cost or volume, is the basis of good marketing, according to Zoble, whose favorite adage is, “something is better than nothing.”

The 15-Month Schmoozing Calendar can be ordered via the Adrienne Zoble Associates website, www.azobleassoc.com, or by calling 1-866-282-1150 (toll-free). There is also a sample page of the calendar available for viewing. An electronic version of the calendar sent via email is just $16.95, while a hardcopy, bound version, printed on heavy cardstock, is $26.95, shipping included.

About Adrienne Zoble
Since founding Adrienne Zoble Associates in 1977, Adrienne Zoble has worked as an international speaker and consultant guiding companies toward marketing strategies that help them work smart, not hard, and sell more in less time. A proponent of face-to-face, voice-to-voice and educational marketing, Zoble focuses on generating business through referrals, and generating additional business from existing clients. With unique and practical approaches to marketing, she is a sought-after public speaker, and her books and products have garnered many accolades. For more information, visit www.azobleassoc.com, call 1-866-282-1150 (toll-free), or email azoble@azobleassoc.com.

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SMC provides complete public relations and marketing communications services, helping small businesses and technology companies create and implement effective communications plans to increase awareness, build relationships and improve the bottom line.