Jesta I.S. Announces PUMA AG’s Go-Live with Vision Merchandising in 24 European Countries

PUMA successfully tackles new practices and technology for the nimble execution of its retail operations
Spread the Word
Listed Under

Retail Software
Merchandise Management
Inventory Control


Montreal - Quebec - Canada

Nov. 7, 2008 - PRLog -- Herzogenaurach, Germany - Jesta I.S. a leading supplier of business solutions for the soft goods and specialty markets announced today that PUMA AG has successfully deployed its Vision Merchandising solution to manage all purchasing and inventory for all PUMA stores within the European Economic Area (EEA). PUMA is also leveraging Vision Merchandising to manage inventory across its various sales channels including full price stores, outlet stores and a web store.

PUMA AG is rolling out Vision Merchandising in phases starting in Europe with North America already slated for deployment. Vision Merchandising replaces PUMA AG’s current system. With Vision Merchandising, users can now easily perform replenishment and price changes. These tasks can now be automated and PUMA buyers, allocators and controllers amongst others can access accurate business data, and drill-down to pertinent information.

“Jesta I.S. has proven to PUMA that they understand our business, and has delivered the solutions that meet our needs. We have been privileged to work with a solid group from their Professional Services team. Part of the immediate benefit is that Jesta I.S. works alongside the client, doing the implementations themselves and no third party vendors or implementers are needed. This makes both our deployment and the Jesta I.S. methodology effective,” stated Michael Specht, Global for PUMA AG

“The Jesta I.S. professional services team worked very closely with the PUMA business community to meet PUMA’s business goals and help to successfully align its business processes with the Vision Merchandising Solution. We are confident that PUMA’s retail team will now be able to leverage critical business data, further enabling them to make better and faster decisions which will ultimately result in increased sell-through of merchandise,” commented Maria Amenta, Vice President of Professional Services for Jesta I.S.

“From the sales cycle to go-live, Jesta I.S. has worked closely with the PUMA team to build a long-term relationship and partnership. We are delighted with the success of the project and we are confident that PUMA will reap great rewards by leveraging Vision Merchandising. User adoption is critical to the success of the project and PUMA’s team has truly embraced the technology and will be able to perform tasks faster and better than in the past. We are proud to welcome PUMA into the Vision user community,” added Leslie Belcher, President of Jesta I.S.

One of PUMA’s greatest achievements with the deployment of Vision Merchandising as its core retail system is the creation of an environment with one version of the truth. With Vision Merchandising, PUMA is able to increase data availability and transparency while leveraging business data to maximize its analytical capabilities. Vision Merchandising recommends the allocation and replenishment of merchandise aiding PUMA’s Buying, Planning and Allocation Team to maximize sales through optimized product allocation. In addition, PUMA’s web store can now be replenished seven days per week.

About PUMA®
PUMA® is the global Sportlifestyle company that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in Sportlifestyle Footwear, Apparel and Accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit

About Jesta I.S.

Jesta I.S. is a leading supplier of business solutions leveraging more than 35 years of expertise in supply chain management systems for manufacturers, distributors and retailers primarily in the soft goods and specialty industries worldwide. Jesta I.S. is recognized for its expertise, innovative products and services and its commitment to evolving business solutions in today’s rapidly changing business world. Jesta I.S.’ solutions process essential business management information for well known industry leaders including Perry Ellis International , PUMA AG (XETRA: PUMV.DE), Genesco Inc. , Town Shoes Limited, Cole Haan, Haggar Clothing Co., Cavender’s Boot City and DSW Inc.  as well as many others. Additional information is available at

Copyright (2008) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information contained in this document is the property of Jesta I.S. Inc. Vision Merchandising is a trademark of Jesta I.S. Inc. All other company and product names are trademarks or service marks of their respective owners.

Marsha Chicoine
Jesta I.S. Inc.

Ulf Santjer
Phone: +49-9132-81-2848

# # #

Jesta I.S. is a global provider of supply chain solutions for apparel, footwear and consumer goods retailers, manufacturers and importers.
Source:Jesta I.S. Inc.
Email:Contact Author
Zip:H3E 1N3
Tags:Puma, Merchandising, Retail Software, Jesta, Allocation, Replenishment, Merchandise Management, Inventory Control, Nrf
Industry:Retail, Technology, Lifestyle
Location:Montreal - Quebec - Canada
Account Email Address Verified     Disclaimer     Report Abuse
Jesta I.S. PRs
Trending News
Top Daily News
Top Weekly News

Like PRLog?
Click to Share