Emerging fashion rocks to a new beat at London Fashion Week February 2009

Nov. 5, 2008 - PRLog -- New York, NY – Nolcha the fashion career network has launched an international competition which offers the opportunity for emerging fashion talent to create a look for UK band, Southern Attic, for their 2009 USA debut promotional photo shoot.

Dress the Band photo shoot will take place during London Fashion Week February 2009 in association with Gina Conway Aveda Salon and Fashion TV UK; followed by an industry only cocktail party and Awards ceremony. Winners will be selected from the following categories: Mens Apparel, Mens Accessories and Band Accessories.

The winning look will be used in Southern Attic’s promotional materials including the press kit, Tour/Gig guides, Website and more. Rory O’Neill, lead singer, states; "We are thoroughly excited about the prospect of joining forces with Nolcha and creating a platform to bring Southern Attic's sound to the USA. We have absolute faith in the creativity of young designers to create a contemporary and cutting edge look for the band"

Gina Conway Aveda Salons are thrilled to be a part of such a unique and important event for the youth of today,' says Alexis Fenton, PR and Marketing Manager of Gina Conway Aveda Salons, 'Our partnership with the 'Dress the Band' initiative allows us to become a part of something new, exciting and very fashion forward within the industry. We anticipate some great entrants in the competition and cannot wait to see what the possible leaders in the future of our fashion come up with!'

For more information visit: http://www.nolchanetwork.com/?page=DressTheBand

                                                       

About Nolcha
Enhancing the careers of emerging fashion industry talent, Nolcha is a global multifaceted platform aiming to bring business to the forefront of the independent fashion market during a peak time in the industry. It enables talented emerging designers to debut their collections to top press and buyers; gain and share industry insight, and network with key industry figure heads. Nolcha events have been featured in Forbes.com, Smart Money TV, BBC. Vogue.co.uk, The Guardian and numerous other prominent media outlets. www.nolchanetwork.com

About Southern Attic
Since 2005 Southern Attic have been guided by those that managed and produced some of the best in the industry; Bob Marley, Cat Stevens, Mark Morrison, Alison Moyett and Dionne Warwick to name a few. From London to Paris and back again the band have received attention from the BBC Music Live Weekender series, the Liz Kershaw breakfast show, numerous live interviews for three counties radio, Londons - Ritz 1035 and Ron Winter's Death Row Records Europe – part of the IMG Group. Crossing the boundaries of the Modern and Mainstream Southern Attic have created a real Americana sound and are now keen to take their place on the USA stage. www.southernattic.co.uk

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Enhancing the careers of emerging fashion industry talent, Nolcha is a global multifaceted platform aiming to bring business to the forefront of the independent fashion market.