End-to-end Ethical: New Eco-friendly Babycare Firm For Parents With A Conscience

Nov. 4, 2008 - PRLog -- Parents who are concerned about the future of the planet now have the perfect place to shop following the launch of a new eco-friendly babycare company.

London-based internet business http://www.DaisychainBaby.co.uk specialises in organic and ethically sourced clothing, accessories and skincare for children under two.

Driven completely by ethical and environmental principles, the company allows customers to purchase from a wide range of items and receive attentive service safe in the knowledge that it is not just their baby's present which is being protected but their future too.

Enshrined in the company's unique Eco Promise is a commitment to all things ethical.

As well as using recycled packaging, business cards and promotional material, DaisychainBaby.co.uk's web hosting is powered by 100% renewable energy. The company is also a member of Ethical Junction, which brings together businesses and consumers who share ethical values and 1% For The Planet, an organisation inspiring companies to contribute 1% of sales to environmental causes.

Lindsay Drabwell, founder of DaisychainBaby.co.uk, explains why her commitment to protecting the environment doesn't simply stop at the retail level:

"When conducting our research, it seemed fairly straightforward to provide only 100% organically produced items to our customers. Then concern grew that our good work could be easily undone if we didn't think about every aspect of the business," she says.

"So we adapted our focus to include an end-to-end eco-friendly approach, without incurring any reduction in the quality of our service or products. We quickly realised that the bigger picture is equally as important if we are to secure a future for the next generation."

The company was officially launched during a special event on 3 November at The Hub, King's Cross, London, the newest venue from the social enterprise which provides inspiring surroundings for entrepreneurs working to create a better world.

Among the products sold by DaisychainBaby.co.uk are dresses made from 100% bamboo, organic cotton t-shirts and lotion with organic aloe vera and natural orange blossom.

ENDS

Editor's Notes

For more information, visit http://www.daisychainbaby.co.uk. To arrange an interview or to request images of Lindsay Drabwell, the company logo or the launch event, contact Dan Martin, PR manager, on dan@daisychainbaby.co.uk or +44 (0)7551 650 379.

# # #

DaisychainBaby.co.uk is a eco-friendly babycare company. As well as stocking organic products for children under two, the whole business follows ethical principles including using recycled packaging and a web host powered by 100% renewable energy.