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Even The Founding Fathers Ran Negative Political Advertising
Political journalist David Mark’s book, Going Dirty: The Art of Negative Campaigning, traces the history of the practice from Thomas Jefferson to George W. Bush.
“In the election of 1800 between John Adams and Thomas Jefferson, Adams was accused of being a monarchist who wanted to move the country to a monarchy under Britain and France,” Mark told Book Help Web. “That was a very sensitive issue since the Revolutionary War had just come to a conclusion a generation before. Thomas Jefferson was accused, in very rough terms, of being a misogynist and of having an affair with a black lady (which, apparently, turned out to be true).
The web site for book lovers interviewed Mark, the author of “Going Dirty: The Art of Negative Campaigning”
“We were drawn to David Mark because his is the definitive work on negative campaigning,”
Mark’s book and his position as a senior editor at Politico have brought the author and his message to a variety of news and entertainment media, including The Daily Show with Jon Stewart. Mark’s Book Help Web interview sheds light on some prominent campaigns throughout American history and how the art of negative campaigning has evolved from the presidencies of Thomas Jefferson to George W. Bush.
The review is located online at http://book.consumerhelpweb.com.
About Consumer Help Web, Inc.
A network of consumer sites, offering information and advocacy, Consumer Help Web reaches thousands of Internet users every day. The network’s Book channel includes exclusive interviews, awards information, author profiles and reviews. Headquartered in Herndon, Virginia, the network features the work of dozens of authors and interviewers throughout North America. The organization’
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