Potratz Partners Advertising's Custom Tracking System Lets Clients Track Every Move

Oct. 29, 2008 - PRLog -- Potratz Partners Advertising has recently implemented a brand-new tracking system that provides clients with specific information based on customer’s actions. When customers click on a banner ad online, they are then tracked through a proxy server that records the customer’s click and follows them to the client’s website.

Once the customer has landed on the site through the banner ad, their navigation around the site is recorded as well. This includes which links they clicked and how long they stayed on those pages.

On these pages are specific phone numbers that the customer can call to find out more about the product or service. When these numbers are dialed they are also recorded and linked to the same customer who clicked the specific banner ad and found the specific number on the web page.

This style of tracking service provides a full-scale observation of how the customer reacts to the information they receive from a banner ad and website.

Providing clients with this valuable information allows them to measure how productive their online marketing strategies are. Based on the number of hits a website gets and the number of calls stemmed from the website, clients can compare their statistics and focus their attention where they think it is the most successful.

While the service is a successful way to drive more business towards the client it has another benefit as well.

Because the client has records of how many clicks and calls are made they can use the service with confidence. They have reliable statistics that show actually show how many people used their banner ads and web pages to contact them. Clients don’t worry if their company is benefitting form this type of marketing or not because they have the tracking information accessible at all times.

This service provides confidence for clients to use new technology and has the capability to drive a whole new wave of customers towards their business.

With the service in use, both the client and Potratz Partners can discuss and identify ways the technology can better benefit the business based on how customers react to what they find.

This new service provides a grounds that is used to make stronger relationships between Potratz Partners and their clients.

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Potratz is a Digital Advertising Agency that works with several automotive dealers across the country. Potratz provides website design, Social Marketing, Search Marketing, email marketing, and video marketing.