India is the 3rd largest television market-Sandeep Marwah

Oct. 25, 2008 - PRLog -- "India is the third largest television market in the world today",informed Sandeep Marwah,spokes-person of Noida Film City NFC while talking to the media persons." From having one public service broadcaster to over 350 channels available today, the Indian television industry has come a long way and is poised for even higher growth. An urban cable home in the four metros currently receives approximately 90 TV channels in the analog mode",added Marwah.

However, this has not discouraged the investor who still believes that there is room for more, keeping in consideration the potential to reach the large number of eyeballs, which no other medium can capture. As a result, around 50 new channels are being added each year. This has given rise to the serious demand for content for these 24-hour channels and a rapid need for trained man power. Television broadcasting companies are continually scouting for content software companies and due to this imbalance, the programming costs are rising in an un-proportionate manner. This is a potential opportunity which still needs to be tapped to its fullest.

"There are over 119 million television households, which comprise only about 60 percent of the total households in the country. Of these 119 million television households, about 50 million receive cable television services, leading to a penetration of only about 42 percent cable TV households and 25 percent cable TV households to total households in India. These low penetration percentages show that there exists a huge untapped potential for growth in this industry"added Marwah,who is also the promoter of Noida Film City and Director Marwah Studios.

The potential of the industry just seems to get better even with the current statistics. Television homes are growing at a staggering rate of 4 percent per annum – it is no wonder that today in India, the number of television homes far exceed the number of telephone connected homes.

India is set to become Asia’s leading cable market by 2010 the largest satellite market by 2008, and the most lucrative pay television market by 2015, according to estimates by Hong Kong’s Media Partners Asian (MPA). Turnover for multichannel video-including cable, satellite and Internet protocol television (IPTV) – will jump to $ 7.2 billion from $ 3.6 billionby the end of the decade, a study by MPA showed

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