New Search Tool For The Fashion Industry Unveiled: Infomat.com

Oct. 24, 2008 - PRLog -- Infomat.com re-launched its website this week as a next generation web site with interactive content, intuitive and highly relevant results and a new look and feel. This fast, free service is the next step in reinventing the way people find and use fashion industry information.

With nearly 55,000 pages pointing to fashion industry content online and expected to grow to 120,000 pages in the coming months, Infomat.com is the fastest-growing fashion specific search engine on the web.

"Infomat.com combines web page search with a comprehensive and high squality edited website directory to help searchers find exactly what they're looking for - fast and with meaning." said Courtney Redding, President of Infomat.com. "Helping users find relevant results, has become increasingly important as the volume of online content has grown exponentially." Highlights of the new site include:

RANKINGS:
Unlike simple relevance-ranked lists from traditional search engines, Infomat.com ranking is dynamically determined by many factors, including search returns, page views, freshness, textual relevance and our own editor's picks.

VISUAL DIRECTORIES:
A picture is worth a thousand words, and it is much easier for retail buyers to shop and search by clicking on pictures than by typing complex search terms. Results from searches conducted on the Infomat.com platform now feature intuitive and rapid visual search as well as, easy to understand text results.

DYNAMIC SEARCH:
The most obvious example of improved search tools is the new pop up filters that adjust search results and dramatically assist in decision-making. Search results are interactive, so users can instantly expand or narrow search results dynamically using filters including price point, market, season, category, country and city.

CLUSTERED SEARCH:
Studies have shown that employees spend too much time searching for and gathering information and not enough time analyzing information and acting upon the insights. So, the Infomat.com site has been increasingly moving toward personalized tools that anticipate the needs of users. An example is the Infomat.com Search Summary, which offers a simple interface that provide clustered returns across key vertical search areas: Visual Directories, Guides, Trends, Research, Events, Publications and Designers.

The new site and search tools at Infomat.com were rebuilt from the ground up using Ajax and open-source web framework that allows the Infomat.com team to rapidly develop new features. The improved platform was built to scale as Infomat.com continues to increase its business-to-business presence across the web and into related lifestyle industries.

About Infomat.com
Infomat.com is the leading search engine for the international fashion industry. Infomat.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. Formed in 1996, the company has experienced steady growth and currently has 215,000 unique users a month and over 75,000 opt in newsletter subscribers. Infomat.com offers advertisers targeted, search advertising, contextual search advertising, and display banners for the Apparel, Accessories' and Textile industries.

For more information, email Nancy Walsh at nwalsh@infomat.com or call 212-398-5505.

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Infomat is the leading fashion industry search engine with over 350,000 international showrooms, retailers and manufacturers. Browse current trade show listings, hot new trend reports and proprietary market specific research.