Recycling product successful on ‘Dragons’ Den’ cleans up with Ryman Stationery in UK

Ryman announced as first national chain to sell ‘ben the bin’ in shops and online at ben the bin, designed by Max McMurdo from reestore helps promote recycling as well as responsible, multiple use of plastic or biodegradable bags
By: reestore, makers of 'ben the bin'
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Dragons Den
Eco Product
Deborah Meaden
Theo Paphitis
Max Mcmurdo



Oct. 22, 2008 - PRLog -- Ryman Stationery today announced that from this week onwards, customers will be able to buy ‘ben the bin’, designed by Max McMurdo at reestore, in Ryman stores across the UK, as well as online at

First seen as a prototype on ‘Dragons’ Den’ in October 2007 when Deborah Meaden and Theo Paphitis invested in parent company reestore ltd, ‘ben the bin’ is the first of reestore’s mass-market products, designed to promote recycling of waste and responsible, multiple-use of plastic and biodegradable bags.

Manufactured using 100% recycled polypropylene plastic waste, ‘ben’ can be washed, stacked and carried to any recycling point, so once fitted with a plastic or biodegradable bag, can be used to sort and recycle domestic or office rubbish such as paper, glass, tins and plastic.

Designer Max McMurdo said: “The challenge since appearing on ‘Dragons’ Den’ has been to get this product into full production, then to negotiate deals with retailers who can bring ‘ben the bin’ to the masses. We’re delighted to announce that Ryman is the first, hopefully of many, to see the recycling potential of this simple, yet innovative product.”

Kypros Kyprianou, CEO of Ryman, said: “Innovative product is very important to our customers, ‘ben the bin’ is a fabulous example, solving recycling needs at many levels.”

Available in a choice of three colours to help sort rubbish for recycling, ‘ben the bin’ is priced at £6.99; or for those who need help with sorting different types of recycling, they can purchase a pack of three for £19.99; both can now be bought from Ryman’s website at or from Ryman outlets across the country as listed below.

Ryman stores now selling ‘ben the bin’:
London outlets: 430 The Strand; 14/16 Great Portland Street; 66 Tottenham Court Road; 178 Wardour Street; 24 Thayer Street; 19/20 High Holborn; 146 Edgware Road; 345 Kings Road; 227 Kensington High Street; 191/192 Camden High Street

Oxford: 6/7 High Street, Oxford
Sutton:  119 High Street, Sutton
Macclesfield: 18/22 Chestergate, Macclesfield
Derby: 117 St Peters Street
Newcastle Under Lyme: 43 High Street, Newcastle
Ipswich: 20 Buttermarket, Ipswich
Kendal: Unit 5, Westmorland Centre, Kendal
Widnes: Unit 2/3 Greenoaks Centre Widnes
Brighton: 55/56 North Street, Brighton
Clifton: 51 Queens Road, Clifton, Bristol

For further information about 'ben the bin', reestore or this announcement, please contact: Cass Stainton, or 07798 554520

For further information about Ryman, please contact:
Sarah Cheetham   Press Office Ryman Stationery 01270 505 888

‘ben the bin’ will feature in the BBC 2, hour long special on Theo Paphitis, due to be aired at 20.00 on Sunday 26th October:

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Max McMurdo founded reestore, the contemporary eco furniture design company that was so successful on the popular BBC programme ‘Dragons’ Den’, in 2002. With a degree in Product Design and Visualisation from Bournemouth University and following a brief stint spent working in the car manufacturing industry in Germany, Max quickly realised that his future happiness, and that of the planet did not lie in designing miniscule parts for motor vehicles and returned to England with an ambition to establish a world-class, eco furniture design company.

reestore’s ethos is simple – take everyday waste objects and turn them into stylish, highly desirable yet eco-friendly pieces of furniture. ‘Eco’ doesn’t have to mean ugly or worthy, in Max’s opinion and this can be seen in the iconic designs that he has produced consistently, designs like the ‘Annie’ shopping trolley chair that continues to feature in magazines and design books around the world.
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Tags:Dragons Den, Eco Product, Recycling, Reestore, Deborah Meaden, Theo Paphitis, Max Mcmurdo, Rubbish, Ryman, Retail
Industry:Shopping, Retail, Environment
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