Sharaf DG To Celebrate “Shoppers” Through In-Store Festival Bonanza

Unique In-store promotions aimed at thrilling shoppers
By: Colin Saldanha
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Dubai - Dubai - United Arab Emirates

Oct. 15, 2008 - PRLog -- DUBAI, UNITED ARAB EMIRATES : While throngs of over-enthusiastic shoppers converge at the Airport Expo in Dubai between October 18-24, 2008 to try and get a deal at the Gitex Shopper and Consumer Electronics Expo, you could just breezily drive to Times Square Centre on Sheikh Zayed Road, Deira City Centre or Ibn Battuta Mall, park in the ample parking space, pop into one of the Sharaf DG retail outlets, stocking the widest range of electronic and IT brands in the region and avail of the best ‘Gitex’ promotional deals, bundled offers and prizes in town. And what’s even better - you do not even have to be a ‘techno-geek’ to find something you like at Sharaf DG. While Gitex Shopper primarily caters to this category of shoppers and offers a limited product and model range, Sharaf DG will have fantastic deals and unprecedented offers across it’s extensive range of products, that will thrill everyone – from the techno-maniacs and upwardly mobile to the savvy housewife and working woman looking for products to make her life more comfortable and convenient.

Speaking on Sharaf DG’s plans for Gitex, Mr. Nilesh Khalkho, CEO Sharaf DG said, “At Gitex Shopper, looking for a particular brand or product can be quite a daunting task and getting the attention of the sales staff is difficult with crowds thronging the counters. At Sharaf DG, there is a separate area created to differentiate a bigger range of products which are on offer. Also we will ensure that the consumers get a better value in terms of shopping experience and killer offers as compared to other retail outlets. In addition to this, at Sharaf DG, we also offer up to ‘100 percent consumer finance’ and after sales service”.

Sharaf DG has always been host for retailing unique products such as the Annihilator, the fastest gaming PC that is exclusive with Sharaf DG, Sonim GSM cell phone – Certified to be the world’s most toughest Cell phone with WAP and Bluetooth or be it World’s Slimmest LCD. This Gitex season, consumers can eagerly await the new technologies and products that are going to get launched at Sharaf DG.

With Sharaf DG recently being awarded the ‘Best Retailer for Marketing/ Promotion’ and ‘Store Concept of the Year’ at the Middle East Retail Academy Awards Ceremony in Fujairah in May ’08, you can be sure the electronics retail powerhouse will once again thrill shoppers with it’s out-of-the-box promotions during the Gitex Shopper month.

About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.

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Location:Dubai - Dubai - United Arab Emirates
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