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Brighton boutique leads eyewear trends as it becomes sole UK retailer for exclusive ranges
Frames in the Lanes, a new boutique opticians situated in the heart of the Lanes, Brighton, have put the city well and truly on the map, with their imaginative range of designer eyewear launched last week at their official opening on October 2nd.
By: Diosa Media Ltd
Frames in the Lanes also offer a wide variety of designer styles that cannot be found outside of London, including: Linkskin, the world’s first eco-friendly glasses with shatterproof lenses and flexible frames launched only in May 2008, Jono Hennessy, the new, cool Australian designer and Chrome Hearts worn by the likes of Jay-Z, Ashlee Simpson, Lenny Kravitz, Cher, Eddie Murphy,Mischa Barton and Karl Lagerfeld. Chrome Hearts, whose only other UK outlet is Selfridges, feature sterling silver fleur-de-lys, dagger and floral cross designs and some are jewel encrusted with diamonds.
Foreseeing one of the big trends for eyewear in 2009, Frames in the Lanes are also the only retailer outside of the capital to feature Italian line Epos. These glasses focus on subtle individuality and creativity inline with the latest ‘must-have’
“We’re seeing a resurgence in very round frames, like old school Truman Capote styles and have already sold several pairs like this from the Epos range. We invest a lot of time and effort into sourcing unique and innovative frames and this is definitely paying off.”
Other featured ranges are avant garde styles from Alexander McQueen, colourful eyewear from Dutz in the Netherlands, understated elegance from Derek Lam and something for the fashionista’
Entering the shop itself is like stepping into an optical wonderland with its beautifully finished bespoke interior, chandeliers, mirrors and chic décor. A haven away from formulaic high street opticians, Frames in the Lanes is all about diversity, high quality and customer service.
Following the success of their launch party, which showcased diamond encrusted Chrome Hearts frames worth over £3,000, Frames in the Lanes are already planning their next events in the run up to Christmas. For more information pop into the shop, call +44 (0) 1273 747769 or email firstname.lastname@example.org. Check out their website to see more images of their fabulous frames and to sign up for special offers and events.
+44 (0) 01273 747 769 email@example.com
Fay MacDonald, Diosa Media Ltd
07880 896 131 firstname.lastname@example.org
About Frames in the Lanes
Frames in the Lanes is an independent boutique opticians owned by Freya Huntley and Bernadette Fitzsimons. The shop was opened at the end of August 2008 and had it’s official launch on October 2nd. Specialising in unique designs and high quality customer service, the shop offers several ranges that are exclusive to them in the UK and many which are exclusive to them in Brighton. Please see further details and links below. Sight tests and repairs are also available on site.
Frames in the Lanes, 12c Meeting House Lane, South lanes, Brighton, BN1 1HB.
01273 747769 http://www.framesinthelanes.com
Exclusive to Frames in the Lanes in the UK
Renowned for a combination of stylish design and excellent quality, fans of the Jimmy Crystal brand include Elton John and Jerry Springer
Dead Men Spex
Offer an eclectic selection of vintage and retro spectacles - become anything from the Class Nerd to a 1950's Glamour Puss
Exclusive to Frames in the Lanes outside of London
The world’s first Eco-Friendly frame with shatterproof lenses and flexible frames
Launched May 2008
Hailed as ‘an excellent example of Australian design that combines high-quality materials and precision production with personal innovation.’
Chrome Hearts (one other UK outlet – Selfridges, London)
Founded by motorcyle enthusiast Richard Stark and specialising in high-end jewellery, eyewear leather clothing and furniture with gothic motifs. Reknowned for luxury items which feature fleur-de-lys, daggerand floral cross designs. Favoured by celebrities and fashionistas across the globe including: Jay-Z, Ashlee Simpson, Lenny Kravitz, Cher, Eddie Murphy,Mischa Barton and Karl Lagerfeld
Exclusive Italian eyewear
Exclusive to Frames in the Lanes in Brighton
Award winning British designer known for his avant garde creations
Award winning designer from the US known for his understated elegance.
Conceived as ‘eyewear for the individual’. A discreet Amercian brand offering definitive design and craftsmanship
Made and designed in the Netherlands, funky, directional, colourful with great attention to two-tone coloration and finish.
Robert La Roche
This brand aims to emphasize the individual personality of their wearers and are now a striking fashion accessory, worn by Hollywood stars and famous musicians.
Designed by Marcu Reiss in Munich, Germany, their glasses focus on individuality, creativity and stylishness inline with the latest ‘must-have’
Other available ranges
Booch and Bruce
Maui Jim sunglasses (the number one range for sunglasses in the US)