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Attentio Announces Breakthrough Online Measurement Technology For Marketers
Attentio, the European leader in online conversation monitoring, announces a product innovation which automatically maps the relationship between brands and conversation topics taking place online; a major step in non-human measurement of this kind.
Attentio ‘Brand Maps’ will be available from November via the Attentio Brand Dashboard™ which tracks daily web conversations in traditional and social media (blogs, forums and YouTube/DailyMotion)
The new feature plots tracked data, through multi-dimensional scaling methods, to provide a view of a brand’s conversational universe and help brand owners plan and measure marketing activity.
The feature is one of several to be introduced as part of a major product upgrade, the latest since v2.0 was released in 2007, and four years since the company first began developing market insight technology in 2004 at the advent of social media and the growing power of the consumer voice.
Attentio established themselves in market research as the only multi-lingual monitoring provider of social media analysis and currently tracks 25 European languages with plans to extend to global languages with the additions of Mandarin and Arabic in late 2008. Other key features* of v3.0 are:
• An automated blog ‘influence’
• Easy project set-up wizard
• Significant increase in sources including new sources like Twitter
• Live Search capability to create charts on-the-fly
• More country classification of sources enabling greater regional breakdown of results
“Attentio Brand Maps isn’t just a nice looking chart feature,” says Attentio CEO Simon McDermott. “By developing this technology we have the potential to disrupt the market research industry by reducing the reliance on expensive, labour intensive focus groups and consumer sampling. These old media methods, while still useful, can’t compete with the speed and immediacy of the internet for today’s digital savvy marketer.”
*For information on new features and/or to request a demonstration please visit www.attentio.com
Images available at: http://www.attentio.com/
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Attentio is the only truly multi-lingual technology monitoring and analysing word-of-mouth conversations for the purpose of market insight. Attentio clients include world leading brands and many of the world’s largest advertising and PR agencies.