Bowled Over By www.bollywood.tv!

Oct. 6, 2008 - PRLog -- www.bollywood.tv – the largest online library of popular Bollywood and South Asian entertainment anytime, anyplace, anywhere – has secured the global online rights for the Indian Cricket League’s (ICL 20/20 series)

This exciting deal is another milestone in the bollywood.tv Essel Group partnership for delivering  ICL Twenty20 matches to a global online audience that will take place from 10th October to 16th November  2008.

The development of this partnership between Bollywood.tv and Essel Group displays the significance of a portal such as www.bollywood.tv with its vast reach, global South-Asian targeted audience and the importance of streaming matches live online.  

The ICL Season 2 begins with a high octane opening ceremony on October 10, 2008 in Hyderabad. The Season 2 will see a total of 41 pulsating matches being played at four international standard stadiums in - Hyderabad, Panchkula, Gurgaon & Ahmedabad. ICL promises to make this Season 2 an unforgettable experience for TV viewers, spectators & cricket lovers across the globe.

The 9 teams comprising of the newly added Dhaka Warriors will play against each other once in every city. The teams to watch out for the ICL Season 2 are - the defending champions Hyderabad Heroes, the newly formed exciting team from Bangladesh - Dhaka Warriors, the strong Pakistan contingent - Lahore Badshahs and the first T20 team from Gujarat - Ahmedabad Rockets. All matches are scheduled to be played at 7.30 pm IST and 3pm GMT with double headers on every week-end live and replay on www.bollywood.tv
   
The first weekend of ICL Season 2 is going to be pace setter and promises to usher in Diwali a little early. The best of 3 finals will be played from 13th to 16th of November.


www.bollywood.tv will be the Global online portal for viewers to watch the on-pitch action live as it happens for Free.

The value of viewing sports online as compared to television, is that matches can be viewed live as they occur or downloaded at your convenience  providing viewers with the flexibility so they can watch a match whenever they like. In addition, www.bollywood.tv provides its user base with match updates, news and competitions, the opportunity to download matches to view at a later date and for free.

bollywood.tv draws it’s audience from 156 countries giving companies and brands a substantial platform to reach the NRI and South Asian diaspora worldwide. Global advertising is truely global on bollwood.tv

With regards to the continued collaboration, which heralds another new phase for www.bollywood.tv, CEO Nigel Glynn-Davies says, “bollywood.tv is delighted to announce our continued relationship with the Essel Group to stream or download the exciting ICL Season 2 tournament LIVE. The renewal of this partnership showcases the importance of bollywood.tv to a worldwide cricket audience and our continued commitment to provide high quality and diverse entertainment for global audiences with more choice, flexibility of time and at no or lower costs.”

www.bollywood.tv, launched at the Max Stardust Awards 2008, is the largest online network to host a comprehensive and high quality portfolio of popular South Asian entertainment. With a 360 degree approach, the www.bollywood.tv catalogue includes movies, film clips, television dramas, stage plays, music and sports. It is also the only online destination that can claim to be genuinely South Asian with content that spans Hindi, Tamil, Kannada, Marathi, Urdu, Punjabi and Bengali entertainment.





With unrivalled potential for the South Asian Diaspora and Bollywood film enthusiasts worldwide, www.bollywood.tv has established synergies with some of the world’s most well known entertainment brands and media outlets. www.bollywood.tv has partnered with major studios such as UTV, Adlabs, Sony Pictures Entertainment and Venus, to stream films, trailers and special clips ranging from the critically acclaimed - Black, Chameli and Raincoat; blockbusters – Rang De Basanti, Swades and Goal to classics such as Umrao Jaan and Do Anjane.

www.bollywood.tv has developed one of the most technically efficient and user friendly  platforms  to  stream or download South Asian entertainment, following simple instructions that also allow viewers to link their PC’s directly to TV. Virtually all of its unparalleled portfolio of content is held on an exclusive basis and cannot be viewed or downloaded from any other medium.
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For further press information please contact:

Bollywood.tv press office press@bollywood.tv  or +44(0) 845 122 3180

Notes to editors:

Website: www.bollywood.tv

www.bollywood.tv launched at the Max Stardust Awards 2008, is the largest online network to host a comprehensive and high quality portfolio of popular South Asian entertainment. With a 360 degree approach, the www.bollywood.tv catalogue includes movies, film clips, television dramas, stage plays, music and sports.  It is also the only online destination that can claim to be genuinely South Asian with content that spans Hindi, Tamil, Kannada, Marathi, Urdu, Punjabi and Bengali entertainment.

About the Indian Cricket League (ICL)
The focus of ICL- the Indian Cricket League is to continuously improve upon the quality of the game through planned initiatives on and off the field. The last few months have seen many first, through ICL initiatives for the game of cricket in India. Starting with popularizing the concept of domestic league cricket in India, introducing Third Umpire Referral System, Specialized coaching in terms of specific functional areas like Throwing & Sprinting or educating players on Anti-Doping–ICL has taken the lead. Not to mention the humongous amount of over Rs. 30crores given away as prize money in the last one year.

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www.bollywood.tv – the largest online library of popular Bollywood and South Asian entertainment.With a 360 degree approach, the www.bollywood.tv catalogue includes movies, film clips, television dramas, stage plays, music and sports.