Online Influence In The Credit Crunch

Oct. 6, 2008 - PRLog -- In the current economic climate understanding who influences a business is vital. A new report from ATA Research sheds light on this difficult area and provides data on how businesses can best proceed in the credit crunch. The report shows rankings of the leading analyst firms and analysts and background analysis on how they spread influence.

Analyst advice influences billions of dollars of technology sales every year but often firms fail to take advantage of key influencers in their industry. With the line between traditional analysts and tech pundits blurring daily, understanding the changing market has never been more important. Social media is a key tool in analyst engagement and can be used in a number of ways to meet reduced budget requirements.

A clear understanding of analyst influence can save costs and improve performance and allow businesses to successfully connect with buyers. Looking in detail at how influence spreads through news sources, as well as blog networks and social media tools, actionable steps can be developed.  This research also looks at the role of individual analysts versus brand to understand the key influencers.  Search phrase analysis is used to investigate the role that analysts play in the interface between technology and business.

“With the current worldwide economic difficulties, understanding the influencers in the  market is more important than ever. The analyst industry has suffered from a lack of clear data and this report provides the first metrics to understand this market.  For any professionals working in the technology sector the need to control influence and act on proven data is vital.”
Malcolm Ramsay – Research Director, ATA Research

Notes to editors:
1.During the third quarter 2008, ATA  tracked user preferences in analyst research online and frequency of news and blog citations. This was combined with analysis of search keywords for analyst reports.

The full report can be purchased on-line at www.ATAresearch.com or ordered offline


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For further details

ATA Research Press Contact:

Malcolm Ramsay
Telephone:   +44 (0) 207 193 4212
Fax: +1 866 244 7117
Email: press@ataresearch.com




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The new research division of all-the-analysts.com created to help technology professionals leverage analyst research. We provide data driven reports to understand the analyst market and make informed decisions when it comes to analyst interactions. ATA Research also provides consultancy and tailored solutions for Analyst Relations professionals and those involved in Analyst portfolio management.
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