Maria Featured In Nike 'here I Am Campaign'

Oct. 3, 2008 - PRLog -- As part of Nike's 'Here I am' campaign, in which Nike strives to inspire a new generation of women to experience the impact of sports on life, Maria is featured in an animated film alongside four young female European athletes. Each film shows the unique athlete's journey towards mental strength gained through sports.

The film featuring Maria, titled "Be Your Own Fan", tells Maria's rise from a childhood in Siberia to the number one ranked player in the world.

Nike's ad highlights the criticism and negativity that Maria had to overcome - such as she was "Just another pretty face" - in becoming a global sports star. It ends with a call for women to "Be strong like Maria".

The animated films are part of Nike's latest edition of the women's 'Here I am' campaign that is launching this month. From a gallery-worthy coffee table book to traditional print ads and posters, to animated films, online banners and even a collection of athlete stories on the NikeWomen website (launching 12 September), the newest edition of the 'Here I Am' campaign aims to inspire young European women in more compelling ways than ever before.

Click here to see Maria's film=> http://www.youtube.com/watch?v=2dtZtLOOiEo&feature=related



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