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Maria Featured In Nike 'here I Am Campaign'
As part of Nike's 'Here I am' campaign, in which Nike strives to inspire a new generation of women to experience the impact of sports on life, Maria is featured in an animated film alongside four young female European athletes.
By: Mark Jack
The film featuring Maria, titled "Be Your Own Fan", tells Maria's rise from a childhood in Siberia to the number one ranked player in the world.
Nike's ad highlights the criticism and negativity that Maria had to overcome - such as she was "Just another pretty face" - in becoming a global sports star. It ends with a call for women to "Be strong like Maria".
The animated films are part of Nike's latest edition of the women's 'Here I am' campaign that is launching this month. From a gallery-worthy coffee table book to traditional print ads and posters, to animated films, online banners and even a collection of athlete stories on the NikeWomen website (launching 12 September), the newest edition of the 'Here I Am' campaign aims to inspire young European women in more compelling ways than ever before.
Click here to see Maria's film=> http://www.youtube.com/
Resources : http://www.mariasharapova.com/
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