Widen Celebrates 60 Years as Industry Leader

Widen Enterprises, a Madison, Wisconsin-based premedia services and software-as-a-service provider, is proud to mark its sixtieth year of continuous operation this year.
By: Widen Enterprises, Inc.
 
Sept. 22, 2008 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based premedia services and software-as-a-service provider, is proud to mark its sixtieth year of continuous operation this year.  Founded as Widen Engraving in 1948, the company began by providing photographic engraving for a local newspaper and employed three people.  From 1948 to present day, Widen is known for innovation that leverages technology advancements to deliver superb results.  Reed Widen, the company’s President and CEO, said in a recent interview, “We have seen monumental shifts in the technology related to creating, managing, and distributing the corporate brand image to the marketplace. Our history is filled with staying ahead of changing customer needs.”

Premedia services provided the foundation to propel Widen into the software-as-a-service industry with digital asset management as the flagship offering.  Widen provides solutions for the management, organization, and distribution of digital assets from a central repository.  Brand recognized companies such as Motorola, Reebok, Sub-Zero/Wolf and Trek utilize Widen to streamline marketing and advertising processes by providing an online accessible library of the customer’s digital media.

Brian Becker, VP of Client Development has been with Widen for more than 20 years and has watched the evolution of the company, and above all else, has been most impressed with how the company values its relationship with its clients.  He states, “It says something about our relationships when our clients call us a partner.  We work hand in hand with our partners to improve all aspects of their creative workflow while continually advancing product quality.”

Over the past sixty years, Widen has gone through generations of innovation and has expanded its product offering to meet the changing demands of the marketplace.  Matthew Gonnering, VP of Sales and Marketing attributes the company’s longevity to its ability to understand the market and then to adapt.   Gonnering adds, “We will be doing the same thing for the next 60 years and the 60 years after that; we exist because we create and execute by understanding customer demand. We have the luxury of combining the trials of the past 60 years with an aggressive growth strategy to understand how culture, process, and technology need to advance in order to succeed.”

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Solutions and services to help marketing, creative and sales people create, manage, distribute and publish digital media.
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Source:Widen Enterprises, Inc.
Email:Contact Author
Zip:53713
Tags:Digital Asset Management, Widen Enterprises, Premedia, Software As A Service, Prepress
Industry:Software, Marketing, Technology
Location:Madison - Wisconsin - United States
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