Twalla Robertson Explains World Lending Service Lead Generation

Sept. 21, 2008 - PRLog -- "Lead generation is the foundation of World Lending Services," according to Twalla Robertson. The idea is to create an automated system. "How would you like it if I told you that you can create and implement a lead generation system where the phone will start ringing and the person on the other end will be asking if he/she can do business with you? WOW, wouldn't that be a switch!"

Ms. Robertson is excited about the commercial lead generation off of World Lending Services websites.

"For loan officers who want to generate their own leads, I recommend they create their own website," Twalla explains. You can go to godaddy and register your name as a domain name. It will cost $17.90 for two years. While visiting their Web site, register any other name you'd like. With the Web growing at its current pace, if you snooze, you'll lose!

Next, get yourself a very simple Web site created by a professional. Stress to your Web designer that the main intention for this Web site is to capture leads. That's the type of leads generated off of World Lending Services websites. You do not need an online brochure - nobody cares! A prospect only cares about what's in it for him/her.

"I can't stress enough that the main reason for a Web site is to capture leads. This is where most commercial real estate professionals go wrong. I am currently developing a "how-to" on creating a winning Web site, and we're always upgrading our own websites for the best performance," touts Twalla Robertson.

Once the capture site is built, the loan officer needs to make it appealing for the prospect to leave information. "Once you develop a Web site, develop a giveaway - a reason for people who visit your Web site to leave their contact information. How about a free report or a couple of articles they'd enjoy? A good offer is anything that will entice them to leave their contact information in exchange. Get creative!" Advises Ms. Robertson.

The site alone won't do anything unless you have people visiting it. "I recommend people set up their own google pay per click campaign" Twalla advises. Visit https://adwords.google.com for details.

7. Stay in Front of Your Growing List MONTHLY. This could be the most important step. You must stay in front of your list monthly, at the very least. There are many ways to do this - here are just a few suggestions:

a. E- Newsletters. You are reading mine right now! Hopefully each issue gives you a least one piece of valuable information. Length is not important. Value is key. Here are some ideas: Pass along a great resource. How about a top ten list on how to hire a great broker or lease an industrial building without overpaying? The twenty-first century is the information age. Newsletters are just a means of passing useful information along to your contact list to stay in front of them and demonstrate your value. And, don't forget to include occasional information on you and your life. Readers love to know about you. People buy from those they know, like and trust.

"Ninety-five percent of all brokers have poor follow-up! If you are going to take the time to create a lead generation system, realize it will only work if you have good follow-up skills. If you lack in this department, delegate the responsibility to somebody who excels at this. Your system is only as good as your follow up," Ms. Robertson states.

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Twalla Robertson was born in Birmingham, Alabama, on March 21, 1997. She grew up in the south, being raised by her mother, La Rue. Twalla was active in sports while growing up, a high school cheerleader, gymnastics, and in the debate team.