Mercury Mambo President Named to Texas Tech Mass Communications Board--Arreaga to Serve

Mercury Mambo, an Austin, Texas, sales promotions and experiential marketing firm, announced Becky Arreaga, President & Co-Founder, has been appointed to the National Board of Directors of the College of Mass Communications at Texas Tech University.
By: Beth Ranson
 
 
Mercury Mambo logo
Mercury Mambo logo
 
Sept. 19, 2008 - PRLog -- AUSTIN, TEXAS – Mercury Mambo (http://www.mercurymambo.com), an Austin-based sales promotions and experiential marketing firm that delivers targeted Hispanic marketing strategies for some of the most recognized brands on the planet, proudly announced today that Becky Arreaga, President & Co-Founder, has been appointed to the National Board of Directors of the College of Mass Communications at Texas Tech University.

The College of Mass Communications at Texas Tech University, http://www.depts.ttu.edu/masscom, has been preparing students with the knowledge, skills and perspectives that are necessary for a career in communications.  The college offers majors in advertising, electronic media, journalism, public relations, as well as graduate studies.  

“Being named to the College of Mass Communications National Board of Directors is such an honor,” said Becky Arreaga.  “The opportunity to work alongside such talented and respected members of the communications industry, as well as with our communication leaders of tomorrow, provides a sense of accomplishment and reward.”

Arreaga’s appointment to the board exemplifies her leadership in the world of marketing and communications.  Arreaga’s leadership is also seen in her role as President of Mercury Mambo, which was recently named to Inc. Magazine’s 2008 Top 5000 list of fastest-growing privately-held companies in the United States.  Arreaga, along with partners Liz Arreaga and Lynn Currie, founded Mercury Mambo in 1999; and in just eight years they have managed to represent major leading retail brands, including Anheuser-Busch, Dr Pepper Snapple Group, inc., The J.M. Smucker Company, U.S. Cellular, Diageo, America Online, and most recently Carl’s Jr.  

Prior to launching Mercury Mambo, Arreaga worked 10 years at Bromely Communications, the nation’s largest Hispanic agency, sharpening her expertise in strategic branding for the agency’s most prestigious account, Coca-Cola USA.  Arreaga was appointed to Vice President, Director of Account Services before leaving to launch Mercury Mambo.
About Mercury Mambo

Mercury Mambo (http://www.mercurymambo.com) is the premier Hispanic event marketing, experiential marketing, sales promotion, and branding agency with a proven track record of delivering results for some of America’s most respected brands and products.  Mercury Mambo creates memorable brand experiences by reaching consumers at the point where commerce and culture collide™.  With Mambo flair and a focus on sustainable ROI of Hispanic sales, the agency delivers local and national Hispanic market expertise.  Using their own team of highly trained, bilingual ambassadors across the country, Mercury Mambo is able to bring brand messages to life and motivate Hispanic consumers to take action.

For more information about Mercury Mambo, please visit them online at http://www.mercurymambo.com.

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Mercury Mambo (http://www.mercurymambo.com) is the premier Hispanic experiential marketing, sales promotion and branding agency with a track record of representing America’s most prestigious retail products. Utilizing a team of 250+ bilingual ambassadors across the country, Mercury Mambo creates memorable brand experiences within the key U.S. Hispanic markets. With Mambo flair and a focus on the ROI of Hispanic sales, Mercury Mambo delivers local Hispanic market penetration.

Top retailers look to Mercury Mambo for practical intelligence and grassroots methods of marketing effectively to Hispanics in their language and lifestyle. Through an in-depth understanding of brand lifecycles, Mercury Mambo creatively designs strategy targeting accultured and non-accultured market segments. Experts at retailtainment, Mercury Mambo delivers event marketing programs and brand experiences to empower Hispanic consumers focused on the points where Commerce & Culture Collide.
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