Texas Chicken enters India with its first outlet in Hyderabad
exas Chicken®, the international brand of Atlanta-based Church’s Chicken®, is proud to open its first restaurant in India, at Hyderabad. This is the first of 30 restaurants planned for Andhra Pradesh in the next five years.
Texas Chicken® has appointed the SH Group as franchisee for Andhra Pradesh. Commenting on the launch, Harsha V. Agadi, CEO, Church’s Chicken® said, “We are entering this market to grow aggressively and provide a unique value proposition to the Indian customers with home-style, freshly prepared fried chicken that is extra juicy and spicy with a unique crunch and signature side items. We feel confident that customers will try and love the taste and flavor of our chicken and all the veg and non-veg options.”
C. Suresh Rayudu, CEO Srinivasa Hatcheries Ltd, the flagship company of the SH Group added, “ We are delighted to be associated with Texas Chicken – an American brand with 57 years of heritage that is committed to offering fresh, tasty meals, using locally sourced ingredients. We have an established reputation in the hatchery business in the state, and will provide all the requisite support to make this venture a resounding success.”
With expansion into the India, Church’s/Texas Chicken® enters its third Asian market, following restaurant openings in Indonesia and the Philippines. The restaurant chain, although new to India, began expanding internationally in 1979. Today, it is one of the largest quick-service chicken concepts in the world and is experiencing an impressive 6 years of positive same store sales. The chain prides itself on the care and attention that is taken in the preparation of food, unique crunch of the chicken and its signature side items – all at the best value.
“We have spent a year researching and engineering our concept positioning and menu development and are proud to bring a truly authentic Texas tradition with a touch of masala to India” said Mr. Agadi.
About Texas Chicken®
Founded in San Antonio, Texas, in 1952, Church’s/Texas Chicken® is a highly recognized brand name in the QSR sector and is one of the largest quick-service chicken concepts in the world. Church’s/Texas Chicken® serves freshly prepared, high quality, flavorful chicken and
tenders with signature sides and hand-made from scratch biscuits at low prices and differentiates from its competitors in care and attention given in preparation of food, and is positioned as the Value Leader in the Chicken QSR category. As of August 2008, the Church’s/Texas Chicken® system had over 1,600 locations worldwide in 19 countries, with system sales exceeding $1 billion. Visit www.churchs.com for more information about Church’s/Texas Chicken®.
About SH Group
The SH Group has been promoted by Sri.C.Jagapati Rao and family who have over 3 decades of experience in successful entrepreneurship. The Group has in its fold companies engaged in poultry breeding, poultry feed manufacturing, real estate and hospitality services. Srinivasa Hatcheries Limited (SHL), which is the flagship company of SH Group, was incorporated in 1978 for the business of poultry breeding and production of layer chicks to cater mainly to the needs of the poultry farms located in eight coastal districts of Andhra Pradesh. The company had a modest beginning of 6,000 layer parents in 1979 and has grown to 3,00,000 layer parents and 2,00,000 broiler parents at present.