Marketing in a Down Economy, presented by the New England Direct Marketing Association (NEDMA)

Sept. 9, 2008 - PRLog -- Marketing in a Down Economy, presented by the New England Direct Marketing Association (NEDMA)


What:    Join NEDMA for its September dinner meeting where a panel of marketers will discuss how they and their companies use smart online and offline strategies and tactics to increase sales and profits despite increasing costs and decreasing response.

Who:        Brett Rudy, Co-Founder, Director of Marketing, Charity Hop
      Laurie Lynch, Founder 7 CEO, The Lollipop Tree
      Bruce McMeekin, President, BKM Marketing Associates, Inc.

Why:   Learn how these panelists execute their promotions through multiple channels, what works and does not work. You will discover tips you can use right away to maximize your marketing spend and remove unproductive marketing costs so you and your company can succeed despite today's and tomorrow's challenges. The program will consist of a moderated panel discussion, with useful tips and insights for your business – and an opportunity for you to ask questions and dig deeper for the information you need right now.  

Where:   NEDMA’s September Dinner Meeting, Doubletree Hotel, Waltham, MA

When:   Wednesday, September 17, 5:30-8:30a.m.   

Contacts:    For more information or to register, please contact Beth Drysdale at info@nedma.com or call 781-237-1366.

Costs:    NEDMA Members $40.00; Non-members $50.00 (Non-member payment is required in advance). At the door: NEDMA Members: $60; Non-Members: $70.


About NEDMA:
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, go to: http://www.nedma.com/index.html

NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries.

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The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, go to: http://www.nedma.com/index.html