New Mexico Chile Company Re-Launches Christmas Salsa In Time For Holiday Season

The New Mexico Chile Company, one of the highest rated salsa and hot Chile producers, is re-launching its award winning Christmas Salsa just in time for the Holidays.
By: New Mexico Chile Company
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30 Minute Meals
Salsa Recipe
Enchilada Sauce Recipe


Santa Fe - New Mexico - US

Sept. 7, 2008 - PRLog -- CEO Chuck Machado explains; "Whenever people are dining out in New
Mexico and are offered a choice of chile, the server usually asks
whether they would like red or green" said Machado, President and
Founder of Coyote Trail products "but whenever the diner wants a
mixture of both, they say that they want it 'Christmas Style'.  Now,
they can get this in stores and online prepackaged for their

The Christmas Salsa’s have won numerous awards on both the ‘hotness’
scale as well as for the overall quality of the product.  Made
primarily with red and green fire roasted Chile peppers grown in the
Hatch Valley of New Mexico, the salsa also contains some tomatoes as
well as some onions.  The amount of tomatoes included is less than that
of other salsas making for a unique taste.  The Christmas Salsa also
contains a blend of special spices but does not contain any
preservatives or additives, unlike most other brands.

"What we've found is that we sell the most during the holiday season
but we still sell a large amount year round as the taste is great all
year,” said Machado.  "The most interesting question a customer asked
me about the Salsa was whether it was old or not when they saw it
during the month of March.  We do make and sell it year round but it
still makes a great present or stocking stuffer for the salsa buff
during this season."

In fact, since it was launched in 2005, the New Mexico Chile Company
has applied for trademark status for the term "Christmas Salsa" and is
currently the only company selling it under that name.  Machado
predicts that the salsa will soon overtake the popularity of their
Enchilada Sauce, which won "Best in State" in the 2005 Scovie Awards,
which consistently ranks the best and hottest salsas around the

"Whether you are a New Mexico native or just love amazing salsa, you'll
love Coyote Trail Christmas Salsa,” said Machado.  "We offer it through
our website as well as by phone, mail order and fax and a number of
select retailers in New Mexico.  There’s no reason not to enjoy the best of New Mexico Chile and salsa."

For more information on Coyote Trail and the New Mexico Chile Company,
please visit

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Makers of award winning cooking sauces using New Mexico Chile. For more information visit us at
Email:Contact Author
Phone:505 629-4312
Tags:30 Minute Meals, Salsa Recipe, Enchilada Sauce Recipe
Industry:Food, Shopping, Retail
Location:Santa Fe - New Mexico - United States
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