Michelle Klock Provides her Clients a Customized Search Experience by Adding IDX Broker to her Site

Sept. 5, 2008 - PRLog -- EUGENE, ORE. – Michelle Klock, owner of Michelle Klock Real Estate in Sunset Beach, N.C. has employed the services of IDX, Inc. to integrate customized IDX Broker search tools onto her company’s website. A member of the Brunswick County MLS (BRWC), Klock’s clients now have access to browse thousands of property listings and details without ever being rerouted or leaving her website. Using the raw data extracted from BRWC, this customized IDX solution formats it to be displayed as an incorporated search function on Klock’s site, allowing her to keep her personal branding and keeping the overall look and feel of the website homogenous.

Visitors to Klock’s site are treated to a wealth of search options and custom IDX search tools to help them navigate and stay engaged in the search process. After performing a basic, advanced, map, address, or listing ID search, clients can then view extensive details on the property including a prominent photo and link to a photo gallery. A tools menu on the right side of the page displays easy to see links for clients to request more information, schedule a showing, print a flyer, email the property to a friend, locate the property on a map, and even calculate potential mortgage payments.

IDX Broker not only saves clients time with these advanced, easy-to-use features, but also offers Klock many time saving applications as well. Through an administrative log in, Klock has access to her custom CSS, wrappers, and statistical updates from BRWC. Contact information from clients opting to save their searches on her website and receive email updates is hosted in a lead management section, giving Klock the ability to see saved search criteria, follow up with the client, and provide an overall more personable experience to those visiting her site.


About Michelle Klock
“As a self-employed, independent realtor, Michele Klock offers great service. If you are looking for a primary home, second/vacation home or investment property, Michele has “Real Experience with Real Estate”. True to an entrepreneur’s spirit, Michele prefixed her career in real estate sales with an education and experience that will prove invaluable [including] 6 years in Real Estate Sales inc. Vacation and Investment Homes, 9 years in Vacation Rentals, [and] 4 years in Property Management. Michele Klock has developed strong and tenured relationships with many area businesses – all the best lenders, brokers, property managers, attorneys and service companies. Local, independent entrepreneur, dedicated to great customer service are just a few descriptions of Michele Klock. Add to that mother of 2, grandmother of 4 and an appreciative inhabitant of this unique and beautiful area of the Carolina coast. Relocated from Western New York, Michele has experienced firsthand the rewarding transition of crossing the Mason Dixon Line.”

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About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.