Online Fashion Boutique, TOBI.COM Launches Stylist Bar

A 1-to-1 customized approach to shopping online with a professional stylist
By: Natalia Seidel
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California - US

Sept. 4, 2008 - PRLog -- San Francisco, CA -, the online fashion boutique announces its newest feature - a stylist bar with free live chat and a stylist available to all Tobi visitors. Shoppers now have access to their favorite brands online, as well as a personal stylist to help them get dressed for any occasion, navigate new and familiar brands, buy accessories, gifts or beauty products. Tobi has become one of the leading web-based apparel and accessories retailers for fashion-forward men and women.

Jeff Lee, Vice President, Products & Technology with the Tobi team created the stylist toolbar to help build a better on-line shopping experience for their new and existing customers.

One of the most common complaints people have about shopping online is that they never really know what they are going to receive after the purchase in terms of size and fit. That’s where the stylist bar comes in.  Customers have a personal stylist at their disposal. The Tobi stylists like to take a personal approach when working with customers, from questions regarding fit to pricing and personal style, each stylist is both knowledgeable, helpful and always offers an edited selection for visitors.

“The Stylist Toolbar is another way for our customers to interact with our 1-to-1 stylist team. We have built an integrated in-house technology solution to provide our customers a more personal and engaging way to chat with our stylists”, says Jeff Lee. “’s stylists can guide a customer's shopping experience by ‘pushing’ pages to them and guiding them through the site remotely. Just like shopping in a store, a friendly face will always be there to give you a hand in choosing the right outfit, selecting the right size, or to answer any other question you might have,” adds Lee.

Shoppers can choose from over two hundred designers offering a wide range of urban, eco-friendly, and fashion forward products. Editorial look book pages highlight current trends to help inspire new looks. Tobi also keeps shoppers in the fashion know with weekly blogs and behind the scenes interviews with the latest designers that highlight Tobi’s favorite new products and happenings.

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About Tobi:
Tobi is built on the belief that the enthusiastic care and honest service Tobi (our first customer!) received on her visit should extend to all customers on each and every visit. Tobi delivers a superlative online shopping experience to a worldwide audience by merging a relevant selection with unmatched customer service, insightful content and 1-to-1 personal styling (our stylist bar). For additional information visit
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