Customer Insight Group Reveals Strategies to Ignite a Viral Marketing Campaign

Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her customer experience management expertise and moderating the session, “Igniting a Viral Marketing Campaign, ” at the conference October 1-3, 2008 in San Francisco.
By: Sallie Burnett
Sept. 10, 2008 - PRLog -- Burnett said, “How many times have you been e-mailed a joke or cartoon and forwarded it to friends or co-workers? And how many times have you done it today?  A recent study shows that a strong 89% of adult Internet users in the U.S. share content with others via e-mail. And while jokes and cartoons make up 88% of the forwarded material, a full 24% of business and personal finance information is also shared. So how do you harness the power of viral marketing?”  Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.

Burnett has been a featured speaker at industry conferences including the National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Rocky Mountain Direct Marketing Association DM Days, Regis University, Network Affiliates Annual Convention and the Fred Newell Customer Relationship Management conference.


Online Market World 2008 is October 1-3, 2008 at Moscone Convention Center in San Francisco . The event drives business value for attendees and exhibitors providing a powerful channel to engage with ecommerce professionals, solution providers and industry analysts. Join brand name retailers, mid-market and small sellers, service providers, online entrepreneurs and all other businesses that are harnessing the web to help market and sell products. Listen and interact with over 150 subject matter experts as we define and debate the "best-practices" for the future of e-commerce and online selling. Spend time in our World of Solutions exposition where every major ecommerce solution category is represented. Go to for more information.

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Customer Insight Group, Inc. is a full-service strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. Explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, Goldratt Consulting and Network Affiliates by visiting

For more information about Customer Insight Group, contact Sallie Burnett, president/CEO of Customer Insight Group, 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or

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Tags:Customer Insight Group, Online Market World, Marketing, Viral Marketing, Sallie Burnett
Industry:Online, Marketing
Location:Denver - Colorado - United States
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