As Economy Takes A Toll On Fashion Retail, One Man Offers Hope

Aug. 31, 2008 - PRLog -- Forget about taking the family out for ice cream or a movie.  With the economy slowly declining many Americans are forced to barely scrape by leaving money only for bills, groceries, gas and other absolute necessities.  With school soon coming back into session many families and college students will have to forgo the age old back-to-school shopping tradition.  Fashion retail giants GAP, Abercrombie and Fitch, and Hollister Co among others have all reported loss and decline in sales.

Despite this, online retail stores offering goods from BAPE, BBC, Ed Hardy, True Religion, Coogi, Juicy Couture and more are popping up around the web.  Most consumers are realizing that online shopping offers a solution to keeping up with the latest gear while not killing their life savings.  Online shopping means staying at home so no gas is being used to commute to the mall.  Also many online retail shops are able to offer direct-from-the-manufacturer pricing due to low overhead costs.

However, even with lower costs the online retail fashion industry could face its own challenges.  One such challenge is quality customer service.  Reports show that consumers want good customer service which means being able to get in touch with someone if an order received is incorrect, or be able to get in touch with someone at the store regarding a product question.  Many of these retailers popping up are based in China, and the general consumer response to this is not a good one.  

“Being located in China seems to me that my product will take longer to get to me, and how will I know my money won’t just be taken once I place my order?  There’s not much I can do if that happens with them being located in China,” says Cindy McGraw of Seattle, Washington, a seasoned online shopper.

One such Ohio based entrepreneur is fixing this problem.  His name is Bruno King and he owns Man! I’m Fresh, a store that is quickly becoming a leader in the online retail industry, specifically in the urban fashion area.  With his website, www.manimfresh.com, Bruno offers hope to consumers wanting to update their wardrobe on a regular basis or at the very least look good for the back to school year. In addition to the brands mentioned above, he also offers designer sunglasses and watches.  The store owner is pioneering the way for U.S based online retail and is answering the concerns of online shoppers as he is still able to offer highly competitive pricing and excellent customer service, as well as fast order processing and shipping – all of which he prides himself on.  Through September manimfresh.com is offering free shipping, enter code “free_shipping1” when making a purchase.

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Man! I'm Fresh offers a comprehensive selection of urban clothing from brand names like BAPE to accessories like designer sunglasses, watches, and belts.