BTI Systems Selects Marketlink Services to Drive New Growth Opportunities and Maximize Sales

New Partnership Will Help BTI Systems Expand Channel Traction in Enterprise Markets
 
Aug. 26, 2008 - PRLog -- OTTAWA, Canada, – BTI Systems, a global supplier of Intelligent Services Edge solutions for the delivery of high-bandwidth communications, announced today that it has selected Marketlink Services to further develop a nationwide distribution channel for the recently launched BTI 7000 Series Packet Optical Edge platform.

This new partnership with Marketlink Services will enable BTI Systems to extend its reach with key enterprise customers, leveraging the sales and marketing support of Marketlink Services.   “We selected Marketlink because of their proven track record, customized sales and marketing approach, and proficiency developing key relationships in the industry for effective penetration into our desired markets,” said Pete Dale, BTI Systems' Vice President of North American Sales and Business Development. “Marketlink with their reach allows us to further expand our customer engagement in this key segment of the market.”

"Marketlink’s commitment to deploying the best people, supported by the best customized tools and market expertise gives our clients a vast advantage,” said Dan Dempsey, Marketlink President and CEO. “BTI Systems is a nationwide leader in networking technologies and we are excited to serve as an integrated extension of the BTI Team to drive sales and grow their channel.”

About BTI Systems
BTI Systems enables service providers and enterprises to respond rapidly and cost-effectively to the accelerating demand for bandwidth in today’s gigabit world. BTI provides packet-enabled networking systems that expand the capacity of a single fiber up to 320Gbps. The BTI 7000 Series - the industry's first Packet Optical Edge system - provides wavelength and packet-level delivery of high capacity services such as video, storage, wired data, wireless data and voice, and media to the network edge. The compact 2U platform consolidates key transport capabilities including CWDM/DWDM, optical multiplexing, amplification, dispersion compensation, software-provisionable multiprotocol client service interfaces, and packet-switching. The combined BTI 7000 and 700 Series portfolios enable network operators to dramatically improve the economics of delivering today’s services with fully-featured Ethernet and multi-service network solutions. For more information, visit www.btisystems.com.

About Marketlink Services
Marketlink Services has over twelve years experience launching new businesses, channels and product categories for many startups, and leading technology companies.  Our roots include manufacturers’ representative, distribution, retail and technical services businesses that cumulatively have created a broad sales, marketing and support skill set unmatched in the high technology arena.

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Marketlink, a Novi, Michigan-based technology launch company. Specialized in launch services for new businesses, channels and products for many leading technology companies.
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Email:Contact Author
Phone:248-380-9080
Zip:4837
Tags:Bti, Marketlink, Technology, Communications, Packet, Optical, Edge, Platform, Bandwidth, Enterprise
Industry:Telecom, Technology, Wireless
Location:Novi - Michigan - United States
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