The Silver Rattle Awarded Best Toy Store In Hampton Roads By Nickelodeon's ParentsConnect.

Aug. 12, 2008 - PRLog -- The Silver Rattle has been selected as Hampton Roads’ 2008 Parents' Pick for Best Toy Store for Little Kids as part of Nickelodeon's ParentsConnect's First Annual Parents' Picks Awards. Nickelodeon's ParentsConnect ( http://www.parentsconnect.com ), the online resource for parenting advice and community, asked parents to pick the best services in their local communities via the 2008 Parents' Picks Awards.

The ParentsConnect's First Annual Parents' Picks Awards identified the best family-oriented places and resources in 52 major U.S. cities. Categories included Best Kids' Museum, Best Toy Store, Best Playground/Park, Best Green Space, and many more. Users, real parents, voted for nominees online at http://www.parentsconnect.com/parentspicks from May 19 to June 30, 2008. The ParentsConnect.com site has published the Parents' Picks winners and the winning venues' information will remain featured on the site for a year. All Parents' Picks businesses were nominated based on recommendations from ParentsConnect.com local city editors (transitioning from the Webby Award-winning GoCityKids.com site to PCLocal.com) who live and work in the cities they cover, in conjunction with ParentsConnect users' feedback. Users' votes and rankings ultimately determined which venues are selected as winners in their respective categories.

The Silver Rattle (http://thesilverrattle.com)is a specialty boutique for babies and children offering toys, gifts, clothing, décor, furniture and custom bed linens. The Silver Rattle strives to offer products made from sustainable materials that are not only safe for children but encourage imaginative play.  Quality wooden toys from lines like Haba, Selecta, Plan Toys, and Melissa & Doug, as well as award winning toys from Eeboo, Schylling, Daydream Toys, North American Bear Co., and Jack Rabbit Toys give parents alternatives to plastic toys found at big box retailers.

The Silver Rattle is located at 3822 Granby Street in the historic Riverview section of Norfolk. It is the flagship storefront of VintageLily, LLC, a multifaceted limited liability company registered in the state of Virginia. VintageLily is comprised of a cottage industry manufacturing division and it's wholesale web presence as well as the retail storefront and affiliated website, thesilverrattle.com. VintageLily's Signature Collection includes toddler car seat covers, diaper clutches, changing pads, booties and embellished onesies, and can be found in some of the finest boutiques from coast to coast. VintageLily's bibs have been featured in magazine articles and books like David Tutera's Big Birthdays (http://davidtutera.com) and celebrity children enjoy wearing the unique onesies and t-shirts. VintageLily, LLC and The Silver Rattle are solely owned and operated by Heidi Bayfield Chekouras. VintageLily, LLC was formed in 2003 when Heidi gave up her career in sales management to become a wife and mother. Heidi lives in Norfolk with her husband Tom, an officer in the U.S. Navy, and their two children.

PARENTSCONNECT BACKGROUND: Featuring the tagline "We're not perfect, we're parents," Nickelodeon's ParentsConnect strives to celebrate the reality of parenthood and make parents' lives easier. Geared towards parents with kids of all ages, from newborns to teens, the site offers unique features like the ParentsConnect Local city guide (formerly GoCityKids.com) for family activities; personalized profiles that help parents connect with each other; a digital multimedia scrapbook; daily tips for all ages and stages; expert parenting advice; a weekly meal-planner for quick and healthy meals; and celebrity-guest editorials. Each age-related section on the site provides users with daily content to help them through both large and small parenting challenges.