go2 Selects NAVTEQ Traffic to Help Provide Traffic Relief to Mobile Users

Aug. 6, 2008 - PRLog -- Boston, MA – go2 Media™ (www.go2.com), a company focused on meeting user demand for more localized, personalized mobile content announced today the availability of go2 Traffic, which will provide go2 users the ability to access real-time traffic information and alerts via their mobile phone.

As consumers take advantage of the summer season by heading out on road trips, go2 Traffic will help drivers and travelers make informed decisions about the best time to leave and the fastest route to take anywhere in the U.S., with just a few clicks on their mobile phones. Mobile users can access go2 Traffic through the “Local Traffic” link on go2’s main deck, and will be able to quickly find real-time local traffic conditions, commuter updates and alternate routes powered by NAVTEQ Traffic.com.  NAVTEQ is a leading provider of traffic services to businesses and commuters and powers the #1 U.S. traffic website at www.traffic.com.*  go2 users also have easy access to local travel information such as car rental locations, cheap gas stations, nearby repair shops and more through go2 Travel™.

“Users want timely access to important content, and go2 Media is committed to expanding our network to meet that demand,” said Rob Adler, CEO of go2 Media. “On-the-go access to real-time traffic information is another way to provide our users with compelling, easy and useful data.”

go2 Media and NAVTEQ reach millions of tech-savvy, mobile consumers each month. With an expected high volume of usage of this dynamic, personalized content, go2 Traffic also provides premium placement opportunities for advertisers who are looking to target audiences by geography and contextual relevance.

“By working with go2, one of the mobile Web’s premier content providers, we’re furthering our commitment to drivers to give them real-time information exactly when, where, and how they need it,” said Christopher Rothey, vice president, connected markets for NAVTEQ. “With highly localized, dynamic information like traffic, mobile marketers can make direct connections with hyper-targeted messages that are valuable to advertisers and beneficial to consumers.”

go2 Media and NAVTEQ are working together to leverage the instant access that mobile devices provide by adding a valuable service for mobile users.

* Source: comScore MediaMetrix

About go2 Media
go2 Media™ is a mobile media company that provides users valuable and compelling information fine-tuned for their mobile device. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston, Mass. with offices in Santa Ana, Calif. For more information, visit www.go2.com.

go2 and the family of terms carrying the “go2” prefix are registered and unregistered trademarks or service marks of go2 Media, Inc.