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ABA exec tells independent booksellers about IndieBound program
Paige Poe of the American Booksellers Association informed independent bookstore managers at a meeting in Atlanta on Aug. 1 on details of ABA’s new IndieBound program. She spoke at the Great American Bargain Book Show.
Paige Poe spoke Friday morning at the Great American Bargain Book Show at the Cobb Galleria Centre.
The ABA officially launched the IndieBound program at BookExpo America in Los Angeles in May. It is designed to help not only booksellers but all independent merchants at a time when competing with large chains has become increasingly difficult.
IndieBound is designed to bring together booksellers, readers, independent retailers, local business alliances and others who believe that healthy local economies help communities thrive.
Following a year of study and planning, the ABA designed a program to tap into a growing national movement, creating new and interesting ways for independent booksellers and other independent businesses to better communicate their core strengths - independence, passion, community - to their customers.
"America has clearly reached a tipping point - people are choosing Main Street over malls,” said Poe. “Nationwide, people are renewing their ties to friends, neighbors, and institutions in their cities and towns. Through IndieBound, we believe booksellers and other indie retailers are at the forefront of a movement that is already being embraced by shoppers."
In a PowerPoint presentation, Poe showed her audience of ABA independent bookseller members a number of examples from around the nation of how book stores are using various IndieBound marketing and public relations materials.
A unique aspect of the program, she emphasized, is that all materials are available online for free download. Member users of the materials are free to modify the materials as they see fit.
She also discussed the IndieBound affiliates program designed for use by authors to support the independent book stores from their Web sites and blogs.
Poe said that one of the newer initiatives, launched just before July 4, is the “Declaration of IndieBound,”
Among the services provided at www.indiebound.org is one that permits people seeking a bookstore near them to enter their state and city. They will then be presented with a list of independent book stores from the nearest to those within 50 miles. Buyers can click on any store listed for further information.
Poe also discussed how local book stores can approach local media to invite coverage of the IndieBound initiative. Materials available at the IndieBound Web site include am eight-page public relations primer on making media contacts.
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Anvil Publishers is an Atlanta-based company currently marketing $14 million in books and $8 million in literary properties.