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Bigmouthmedia selected by Zopa.it for SEM campaign
Bigmouthmedia selected by online lending community, Zopa.it, to manage its SEM campaigns in Italy
Europe's largest independent digital marketing (http://www.bigmouthmedia.com/
The contract win follows a two month pilot completed at the end of May 2008 and will be delivered by a bigmouthmedia Italy team of account managers, certified SEM (http://www.bigmouthmedia.com/
"Search advertising was a natural choice for us and we started to plan SEM campaigns in Italy from the very beginning, managing them with our own resources. Eventually however, we realized that we could only truly optimise the returns by relying on SEM professionals,"
"During the two month pilot we had excellent results in terms of traffic increase on our site together with a reduction of cost per click. This proved that relying on bigmouthmedia is the most effective choice for us."
The first online community enabling people to borrow and lend money without the intermediation of banks or financial institutions, Zopa was founded in the UK in 2005 with funding from the same investment firm that backed eBay and Skype. Since it's January 2008 launch, the Italian site's 20,000 members have lent more than €2million online.
"It is always exciting to work with the online world's most innovative companies, so we're delighted that Zopa.it has decided to partner with bigmouthmedia,"
"The results the Italian team delivered during the pilot, through our full consultancy approach, demonstrate that our experience and high levels of service proved to be critical factors."
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Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation (http://www.bigmouthmedia.com/
Leading the digital marketing strategies of a third of the UK's most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.