Keys to a successful Internet Marketing Strategy

July 23, 2008 - PRLog -- 1. Do your homework on key words. The huge majority of people use search engines to find products and services that they are looking for. Find out what key words they are using. This is the heart of an Internet Marketing strategy. Consider it a mandatory form of survey and market research. Once you have determined the key words that people are searching for, check the number of competing pages on that keyword or phrase in the search engines. Create your key word strategy from your research.

2. Tune up your web site. Re-structure the content of your site so it attracts the users you want. Change the keywords in your title, description and keyword tags. Rewrite the home page and interior pages text using the key words that people are searching on. This will enable your content to be discovered through Organic Search.

Remember search engines can't read pictures so include lots of text on your site.

Keep in mind, that your web site has to attract the search engines before anyone can find it. The design, content and programming of your site all influence your search rankings. A well-written and designed web site is the foundation of your Internet marketing program. No matter how great your product is, if the public can't find you the sales are lost in the second it takes to click the mouse. On the flip side, the content of the site is primarily for your visitors. Don't only write for the search engines. An effective web site is the key to quality leads and volume sales.

3. Create regular online newsletters and encourage all visitors to the site to sign up for the free newsletter. A newsletter is an excellent and cost effective way to stay in touch and build a relationship with prospects and customers. Get an email distribution program that tracks the stats i.e. quantity sent, opened and clicked through to your web site. Use the free offer to build your list you want to get a large volume of subscribers. Add the newsletters to your web site to increase content.

4. Start a blog to raise search visibility, create page-one search results and build an audience. A business blog can position you as an expert and drive tons of qualified traffic to your website. Your customers and rivals are figuring blogs out.

5. Syndicate your content via RSS (really simple syndication) feeds so that you get exposure in other places on the Web. This also increases the number of links to your website. Syndication is a process of providing your content to others, doing updates of information and generally spreading your content from one place to another. One example is syndication in newspapers. You sometimes see a column that appears in several papers at once. It is syndicated. Syndication online allows you to share your content with your visitors and other websites. Search engines are paying attention to RSS feeds right now.

Online syndication has many advantages: It vastly improves your site's visibility; makes your content available in a more convenient manner; feeds your content directly to interested parties; broadens your reach on the Internet and best of all, costs almost nothing to implement.

6. Send out Optimized Online Press Releases about your products or services so they get into the News Search Engines and New sites. Your audiences are actively online searching for news, products and services. It is no longer enough to send out press releases only to the media or pitch journalists and hope that you will reach the right audience. This will attract visitors and increase the number of links back to your website, which will raise your ranking in the search engines.

Being on page one in the search engines, online news sites like Yahoo! and Google and getting coverage in blogs and social news websites has become an essential part of a successful Internet Marketing strategy today. One of the fastest ways to raise your online visibility is to use Optimized Online Press Releases that are syndicated in feeds.

This can get your content onto page one for your keywords in Yahoo News and Google News - within 24 hours!

With over 8 billion web pages on the Internet today, search engine visibility is vital if you want your site to be a successful online marketing tool. Online brand value is based on perceptions - and your search engine visibility affects how your visitors relate to your website.

# # #

Conundrum Media offers Search Engine Optimization, Internet Marketing, Web Metrics and Analytics reporting, Web Design and Development services.