SaaS for Software Vendors and Service Providers

With application streaming technology from Click Manageware, software publishers and service providers can now stream applications to desktop and laptop PCs eliminating the need for users to download and install applications in the traditional way. F
July 4, 2008 - PRLog -- What are the main benefits of SaaS?
The main benefit of accessing products via SaaS is that its very cost effective. Both large and small companies like to gain economically viable access to complex technology that was traditionally either hard to deploy, out of their price bracket or too resource hungry to deploy on large scale projects. Because access to products served via SaaS is deployed securely over the internet they are available 24x7x365.

Click Streamware and SaaS – Key Benefits
Click Manageware are dedicated to creating the most powerful, flexible and scalable software distribution services that immediately offers revenue opportunities for ISPs, ASPs and other service providers to deliver their applications for sale, rent, subscription or try before you buy.

Click Streamware offers a wide range of benefits, these include:
New revenue opportunities - The user would simply install the Client with pre-loaded application(s), connect to the Internet (which would automatically stream any update data, not a whole new application) and subscribe to the software service on offer.

Reduced administration headaches - central administration eliminates the need to visit the client computer. By isolating the streamed applications, ISVs and ISPs can guarantee software stability with an immediate roll out of new builds to their users.

Benefits for the Consumer:
No client/server software installation or maintenance - no more planning and implementation guides.

Shorter deployment time - potentially minutes as opposed to a phased implementation that could take months

Global availability - sure the technology exists to make on-premise software available outside of the premises, but we’re talking about functionality that is available from anywhere on the internet natively.  

Ease Your Internal IT Pains - This is a big one, it leaves IT personnel to focus on improving the day-to-day technical operations of your company instead of being called upon to troubleshoot 3rd party software Which leads to…

Redistribute IT Budget - by outsourcing software functionality to a provider, the enterprise realizes a cost savings in infrastructure requirements and IT personnel knowledge requirements.  This allows the enterprise to focus on core competencies.  It also means that the cost savings from using SaaS applications can be saved, or reallocated to boost productivity through other services.

Benefits for the Provider
Aggregate operating environment - you no longer need to send technicians to fix or customize your software because it doesn’t fit into a customer’s highly-specialized, or outdated infrastructure.  

Predictable Revenue Stream - the subscription model associated with SaaS means that your customers will pay you on a recurring schedule.  Making this cycle flexible enough can give you a real handle on forecasting revenues.  Some subscribers may pay monthly, some yearly, and some quarterly.  The more flexible you are with this piece of the offering the better.  Because of the scheduled nature of cash inflow, revenue modelling becomes more reliable.

Predictable Growth - Same as above, but here we’re talking about sheer volume of subscribership.  The fact that users hit your site to access the application means that with the right tools (built in to the technology) you can monitor their usage pretty closely - something that’s not so easy with all your customers running the application on premise.

Sales Becomes Customer Relationship Management - When you are selling a subscribable service, subscribership becomes one of balancing user retention vs. attrition more than a game of landing the ‘big deals’.  It’s important to have a team out there selling your application - i.e. getting subscribers in the door - but the real thrust of the new sales and marketing in SaaS is customer relationship management.  The equation becomes quite simple - keep retention rates higher than attrition rates and focus on bringing in new customers.  

As the market for software as a service (SaaS) continues to pick up steam, the worldwide SaaS market reached $6.3 billion in 2006 and is forecast to grow to $19.3 billion by year-end 2011, according to Gartner, Inc.

Are software vendors looking at application streaming?

Yes, we currently have a high number of service providers utilizing our services, including Internet Service Providers (ISPs), Managed Service Providers (MSPs), Application Service Providers (ASPs) and Independent Software Vendors (ISVs) are looking at application streaming as a platform to achieve new Software as a Service (SaaS) revenue streams – delivering applications for sale, rent, and subscription or try before you buy.

We provide everything you need to become an on-line Streaming Application Provider.

Become a SaaS Provider?

What next?

Talk to Click Manageware now

For more information please contact:
Carol Perry
Click Manageware
Tel: +44 (0) 845 226 3712

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Click Manageware is the global leader in managed streamware services. Offering Independent Software Vendors (ISVs) and software publishers a revolutionary means of providing a hassle-free streaming on-demand environment, Click Manageware provides the technology and services needed to build an effective global online marketing program centred around the evaluation and rental of your software.
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